Essay About Observational Study Of The Recent Balcony Improvement And Coffee Shops

An Observational Study of the Recent Balcony Improvement at Waterloo Station
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AN OBSERVATIONAL STUDY OF THE RECENT BALCONY IMPROVEMENT AT WATERLOO STATIONAIM OF RESEARCHTo identify essence of the balcony improvements at the waterloo station.KEY RESEARCH QUESTIONSIs the Balcony at the Waterloo Station necessary?Are the businesses at the balcony profitable and necessary?Does the balcony improvement add value to the customers (Commuters)?SIGNIFICANCE OF THE RESEARCHEssential for making informed business decisions: – For TFL                        – For businesses who want to set upA basis for future research LIMITATIONS OF RESEARCHInsufficient information Subjected to personal biasInaccessibility of information on the status of the station before the establishment of the balconyTime constraintsRESEARCH METHODOLOGYResearch methods used:   – overt observation   – informal and semi-structured interviewsSources of Data- Primary and SecondarySampling Method- Random samplingDATA ANALYSIS AND FINDINGSShops are actually profitable DATA ANALYSIS AND FINDINGSIncreased customers patronage in the evening between 5- 7:30pmDATA ANALYSIS AND FINDINGSHigh volume sales especially seasonal occasionsStation serves a second role as a social centre and meet up centre for business peopleBalcony has attracted more people into the stationMain customers are the commuters/ travellersRestaurants and coffee shops have the highest trafficCONCLUSIONShops are profitable because they are known brands and already have established presence in the market.Main customers are commuters because they are mostly in the shops because they want to kill time when a train is cancelled or delayed.Increased value to customers because they can catch a quick meal, meet up friends, have short business meetings etc.