Oldtown White Coffee in Malaysia
[pic 1]AOW356E INTERNATIONAL MANAGEMENTIndividual Assignment2nd Semester, Academic Session 2017/2018Name of Lecturer: PROFESOR MADYA DR. ANEES JANEE BIN ALI @ HAMID NAMEMATRIC NOIC NODURGADEVI A/P LETCHUMANAN133032970927-08-5538Table of Contents1.0 Introduction to OldTown White Coffee 12.0 Introduction to Malaysia 43.0 Introduction to India 64.0 SWOT Analysis 84.1 OldTown White Coffee 84.2 India 85.0 Hofstede’s Cultural Dimension 9 11
6.1 Promotional Activities 116.2 Entry Strategy 127.0 Human Resource Strategy 138.0 Conclusion 14REFERENCES 15Introduction to OldTown White Coffee[pic 2]OldTown Berhad as known as OldTown White Coffee is Malaysia’s largest halal-certified Kopitiam restaurant. OldTown Berhad was founded in 1999 which was 19 years ago in Ipoh, Perak, Malaysia. OldTown Berhad produces instant beverage products and mixes and the company runs 237 café outlets over Malaysia. Moreover, OldTown Berhad also available in other countries such as Singapore and China and the company is planning to branch out in Vietnam and South Korea. After that, the company exports its instant beverage mixes to more than 14 countries. In main board, the 14 countries were publicly listed on Bursa Malaysia. The company has been enlarged into the food service sector in 2005 with the opening of chain café outlets. Because of the atmosphere, the brand name “OldTown White Coffee” was created based on the traditional Ipoh coffee shop setting.There are several types of food, beverages and food sets available in OldTown White Coffee.[pic 3][pic 4] [pic 5][pic 6][pic 7]