David Jones Case
Recommendation:
Omni channel retailing as it represents a huge opportunity for david jones: (online sales)
Omni channel shoppers are 4 to 6 times more valuable than single channel customers
Sales through these channels are more profitable than the in-store channel.
Customers will have view of inventory across all this channels:
David Jones’ apps;
Web store &mobile Web store,
call centre,
Social commerce.
David Jones customers will be able to research, browse, shop and organise delivery, across all major mobile devices. And implement a multi-app approach, like initial roll-out for iPhone, iPad and Android devices has already exist so perhaps they can do something for HTC and Nokia User.
Recommendation:
Omni channel retailing as it represents a huge opportunity for david jones: (online sales)
Omni channel shoppers are 4 to 6 times more valuable than single channel customers
Sales through these channels are more profitable than the in-store channel.
Customers will have view of inventory across all this channels:
David Jones’ apps;
Web store &mobile Web store,
call centre,
Social commerce.
David Jones customers will be able to research, browse, shop and organise delivery, across all major mobile devices. And implement a multi-app approach, like initial roll-out for iPhone, iPad and Android devices has already exist so perhaps they can do something for HTC and Nokia User.
Recommendation:
Omni channel retailing as it represents a huge opportunity for david jones: (online sales)
Omni channel shoppers are 4 to 6 times more valuable than single channel customers
Sales through these channels are more profitable than the in-store channel.
Customers will have view of inventory across all this channels:
David Jones’ apps;
Web store &mobile Web store,
call centre,
Social commerce.
David Jones customers will be able to research, browse, shop and