Essay About Online Fashion Store And Product Life

Marketing Management About Asos.Com
[pic 1]AKISANMI OLAWALE SOLOMONBLR0214037008MBA BATCH 7, FIRST SEMESTER (February to May 2014)COURSE:  MARKETING MANAGEMENT[pic 2]Analysis of case study on ASOS.com (An online fashion store)Table of ContentsIntroduction4-5Literature Review6-7Questions and AnswersAnswer 1.………………………………………………………………………………….…..8-9Answer 2….………………………………………………..………………………………10Answer 3…….………………………………………………………………………..……….10-11Answer 4….…………………………………………………………………………………..11-13Critical AnalysisInternal Strength…………………….……………………………….……………………….14-15Internal Weakness…………..…………………………………………..…………………….15-16External Opportunity….…………………………………………………..…………………..16-17External Threat………………………………………….……………………………………17-18Conclusions..…..……………………………………………………………………………18-19Recommendations………………………………………………………………….………….20References…………………………………………………..………………………….……21-22Presentation………………………………………………………………………………….23-28Table of FiguresFigure 1……………………………………………………………………….Product Life CycleFigure 2…………………………………………………………Boston Consulting Group MatrixAbbreviationsPLC ………………………………………………………………………….Product life CycleSBU………………..………………………………………………………Strategic Business UnitIntroductionNowadays, many fashion producers, fashion retailers or marketers use internet to advertise or to promote their products, the internet users has rapidly increase, The rate of online customers, and the purchasing power of online customers has rapidly increased; Research by Forrester has projected online purchase in 1999 has doubled the one of 1998.According to Nielsen Global online Survey (2008), clothing, accessories, shoes, bags and all sorts of fashion products were one of the most popular purchased products online. This point inspires researchers to study further the fashion online shopping, because it is a fresh phenomenon to most customers. I mean the prospective individual customers who are interested in shopping online for fashion products, however, even though fashion products are products that customers will feel more comfortable if they can try or feel the product before they make up their mind to purchase it. Such behavior can be further enlightened by customer behavior of online purchase, consumer innovativeness, buying history and sex.