Essay About Online Transportation Apps And Transportation Apps

Online Transportation Apps – Dacsee Analysis
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DACSEE ANALYSISOnline transportation apps such as Uber, Grab, and Go-Jek have disrupted traditional taxies and ojeks. But recently a new entrant has attempted to disrupt the disrupters. Dacsee-short for Decentralized Alternative Cabs Serving & Empowering Everyone, started in Thailand at the end of 2017 and it planned to launch in Malaysia in April 2018. Indonesia is a next possible destination. Dacsee uses community models such as blockchain and multi-level marketing to manage and control the drivers and thus promises better safety for passengers. Details about the company can be browsed online.If you were the CEO of Dacsee and in the process of entering Indonesia market: How is the business landscape of online transportation app in Indonesia? Please use the 4C models for your analysis.4C Models (Change, Customer, Competitor, Company)  can use TOWS (Threats, Opportunity, Weakness, Strength) Analysis to analize business landscape comprehensively.TOWS AnalysisThreatsOpportunityWeaknessStrenghtRevolt from Conventional-DriverLocal Government PolicyInternet TroubleTax SystemSocial cultureDigitalization EraCustomers prefer to be practicalAlmost all people have mobile platformUnexplore Business segmentationHigh Consumtion MarketTrial System / NewNo Safety GuaranteeHave no strong lawsBig Invest valueTransportation SubsidiesMobile and desktop Platform / PracticalEasy PaymentLower PriceTransparancy TarrifEasily to use (user interface)Independent Company / OrganizationEmpowering PeopleBased on TOWS Analysis, then combined on 4C Diamond Models belowChange :Social culture on Indonesian are support and acceptable service that can make them more practical and easy to use, with a high consumtion capacity even almost every people has used smartphone in their daily activity, it can make indonesian socio cultural compatible with the service of online transportation apps offer’s.Market in Indonesia is variative and change so fast, in this era, people prefer to be practical in every service and product, it can make online transportation apps has so many chance to offer unexplore service to the market.Politic-Legal became one of factors affecting bussines in Indonesia, all bussines work must be related on the regional politic legal. If policy changes, the product and service in bussines has to changes too.Technology always grow and change, in digitalization era people compete with others to product a new technology, technology always being important factor in bussines. By technology, people can get what they want in one application.Customer :Customer demand is variative, some people looking for value, some people looking for luxury, and the other people looking for safety, we have to know about customer demand then we can target what kind of service we offer to customer. Online Trasnportation App offer the service related with custumer demand now, in future, if customer demand change, online transportation app have to develop new service to keep their existence.Competitor :Traditional (conventional) Driver will become a competitor to online driver, all customer needs (Practical, Easy to use, Low Price, Transparancy Tariff) make the online driver keep in strong position.Company :Change, Customer, and Competitor Should be Threat, and Opportunity, it has effect to Company’s Position, we have to manage all factor to strengh company’s position, or make the opportunity reduce the weakness. For example : to reduce government policy issue, we can offer to the government to make a new regulation of online transportation, cause online transportation give more benefit to the driver and customer even online transportation Company give many people a job (help reduce economic issue). In this case, opportunity and strong’s factor has higher value than threat and weakness.Create a conceptual market segmentation of online transportation in Indonesia and decide which segment(s) you would like to targetMarket Segmentation of Online Transportation in Indonesia will devide on some of the following Approaches:DemographicGeographicPsychographicBehavioralVariative AgeUrban Region (for first Launching)Looking for Safety Digitalization lifestyleEconomic DemandPracticalTransparancy TariffEasy to useChance to make own profitCar driver / TaxiCommunity and GroupBased on table that shown, i’ll focus on Psychographic and Behavioral wich is the key of the bussiness.Market Segmentation of Online Transportation ApplicationPsychographicLooking for SafetyLifestyle and Economic DemandBehavioralPractical Customer with the other benefit (lower price, easy payment, easy to use app)vvvCommunity / Group that want a Chance to make own profit and BusinessvvvCustomer segment targetting has limit to 2 point, there are :