Importance of Marketing
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Marketing is very important to any businesss success. Since the goal of marketing is to make the product or service widely known and recognized to the public, they have a variety of ethical, legal, and social responsibilities.
Business ethics is very important to the success of any business. First and foremost, marketers must follow their company policies and procedures. The company set these guidelines for a reason. Next, a marketer must never share a companys confidential information with anyone, especially if they ever leave their job. Sales people should never use reciprocity, bribery, gift giving, or defamation of their competitors. Plus, they must serve as a model to the community and show concern for the people and environment in which they do business. A marketer must also obey all laws and regulations.
Target is one company who consistently practices ethical and social responsibility. In 2010, plans were announced to donate a total of $1 billion to education by the end of the fical year 2015. They are well on their way with $679 million already donated. A large portion of this money goes to helping more U.S. children read proficiently by the end of third grade. They also have other programs such as Target Meals for Minds which gives food to students and families in need.
Starbucks is an organization who holds ethics and social responsibility high on their priority list. At each store, the employees select local charities to promote through their products or donate cash to. They support literacy programs and international relief efforts. They are the only major food chain that provides health insurance to all employees, including part-time. They also show that they care about the environment by using recycled paper and plastic. In 2011, Starbucks installed a new filtration system in 1000 of their stores which reduced wastewater by 50%.
Disney focuses on being socially and ethically responsible in everything they do. The trains that are run throughout Disneyland use biodiesel made from recycled cooking oil from the resorts hotels. They give millions of dollars to charities every year to fund such things as childrens hospitals and wish-granting for severely ill children. They work to conserve the environment and educate others about doing the same. The company also routinely gives money to help with various disaster relief efforts when they occur.
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