Travel Agency
INTRODUCTION TO THE
REPORT
On the instructions given by an agency, a group of trained and professional business consultants were asked to undertake a research and investigate the matters relating to it and come to a productive conclusion. It is based on the current situation and is done to improve in the near future.
The Report talks about Open Skies travel agency which was established in 2000 in Bristol. The report is based on the investigations and researches made on whether it is advantageous for the agency to set up a website where customers can book their tickets and pay for their travel arrangements using the internet. The report also takes into the account the various major competitors in the same field that dominate in the industry and talks about what the agency must provide in order to compete strongly with them. The report talks about how the agency and the customers can get benefits from opening a website .It also talks bout a few problems that the customer could face if he needs to make travel arrangements online. This Report is thoroughly been written and examined by a trained business consultant and clearly gives you all the details of what is to be done for expanding and the measures to be taken in order to improve in its work.
The Open Skies travel agency has been established in the year 2000 in Bristol. It is a travel agency for airlines and has tried giving its best to its customers. However there are big competitors like Thomas Cook, Expedia, Lastminute.com and other smaller agencies that run various other services to attract people and stay superior to it. Thus it is very necessary for Open Skies travel agency to open a website where customers can book their tickets and pay for other travel arrangements via the internet. These services are been already provided by the other agencies and is highly recommended that Open Skies also opens one in order to keep its customers from drifting away. This would very much increase the competition but would also favour it in a way.
The advantages that the agency will have after opening a website are as follows:
The agency will be able to serve more customers than what it used to. More people will be able to associate with the agency and do transactions with it.
Source-Internet Growth Stats (2008)
The bar graph above shows the growth of the internet since the year 1995. It shows that the number of users of internet has greatly increased since 1995 from 5 million users to 150 million users in the year 2008. This