Essay About Operational Area And Main Products

Akshay Marketing Management
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Akshay Marketing
Case: DTMT
Raj Kumar
Roll:10327
Sec:A
Case Facts:
Akshay Marketing was started in May 1998, as a Cash Distributor of Chocolates of Nestle in Madras.
Initially operational area included Triplicane but in May 2000 Akshay Marketing included Nungambakkam also.
Main Products and its share in sales of Akshay Marketing
Product Share
Count-Line 20%
Wafers 40%
Moulds 15%
Mint 15%
Confectionary 10%
Operational Routes:
Area Main Routes Sub Routes Total
Nungambakkam 2 6 12
Triplicane 2 6 12
120 Key outlets accounts for 70% of sell.
4 3-wheelers carry on average Rs.18000/day stocks each to these routes.
“Order Booking” concept for key outlets by each salesman on 3 days per week. On other days spot selling is done to other routes depending on the day.
Nestle pays 5.8% margin on landing price to the CD.
Sales on order booking are done mainly through credit. 80% credit is paid in 1 week time.
Expiry date stocks are moved to willing retailers on discount basis.
Nestle allows 0.5% of turnover of CDs as allowance for stock-withdrawals.
Challenges:
To make the business profitable.
To make the distribution system more efficient.
Calculation of statement of Net gain/Loss
Calculating the statement for the year 2000. Only variable expenses are included.
monthly
yearly