Business Plan Business Health Club
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MARKETING PLAN
BUSINESS HEALTHCARE CLUB
Table of Contents Page No.
Executive Summary
Marketing Objective
Mission
Keys to Success
Company Summary
Services
Service Description
Competitive Comparison
Situation Analysis
Market Summary
Market Demographics
Market Needs
Market Trends
SWOT Analysis
Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategy
Marketing Mix
Marketing Research
Financials
Break-even Analysis
Sales Forecast
Expense Forecast
Controls and Implementation
Milestones
Marketing Organization
Contingency Planning
References
EXECUTIVE SUMMARY
The health club – Orange Fitness will serve corporate businesses, helping them to become more productive, while lowering their overall costs.
Our business is based on two facts:
Healthy employees are more productive than chronically ill employees.
It costs less to prevent injuries or illnesses than to treat them after they occur.
At Orange Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive – that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.
By helping employees change their behavior patterns and chooses more healthy lifestyles. Orange Fitness will lower companies health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced workers compensation claims, reduced tardiness, shorter hospital stays, etc which will further increase its reputation.
The health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Orange Fitness.
Marketing Objective
Provide wellness strategies/programs to businesses in corporate sector.
Create working relationships with 100 companies by the end of March 2006.
Establish Orange Fitness network in North India, by the end of March 2006.
To become market leader in Corporate Fitness service.
Spread awareness about Corporate Fitness concept.
Open one center in different city every quarter.
Mission
Orange Fitness is a healthcare service that helps businesses and individual workers attain one of the greatest gifts of all ÐŽV good health. Personal gains, such as improved self- esteem and self-motivation, combined with measurable benefits will create tremendous advantages for both the employer and the employee.
Keys to Success
Orange Fitness keys to success are:
Marketing healthcare services to companies and individuals.
Recruitment of trainers and managers with expertise in this field.
Dedication and hard work of the founders.
Lowering overall costs.
COMPANY SUMMARY
Orange Fitness is based on the belief that healthy employees are more productive and efficient employees. For this reason, it provides fitness programs to businesses in Delhi. This combines promotion of health and exercise-related activities designed to facilitate positive lifestyle changes in members of a companys work force. The company began in Delhi; Orange Fitness was founded as a sole proprietorship in January 2005.
Services
Business ratios for Orange Fitness indicate strong financial growth and an impressive chance for investment opportunities, making expansion and