Marketing Mix
Essay Preview: Marketing Mix
Report this essay
Marketing plays a major rule in an organization. Not only does it get their name out there in the world but it does a lot more than that. Marketing even deals with products and what it is or how it is going to be sold and distributed to the people who need it. There is more to marketing than products and getting the organization out there. The marketing mix is very important to an organization and included in the marketing mix is what is known as the Four Ps: Product, Place, Price, and Promotion. Marketing Mix is known as a set of variables a company uses in order to satisfy a group of customers (Basic Marketing 2011). The organization Cruizers Bar and Grill uses the four Ps quite differently than other organizations like Wal-Mart. They are not marketing one product to a set of customers but multiple products to meet the needs and demands of their customers.
Cruizers offer many different products. These products, mostly food and drink orientated, are marketed differently since it is of course a bar and the target customers are to be at a certain age anyone over the age of 21. There are basically two types of products that are offered. One being food and the other being Spirits. The food part reaches target customers of all ages. Those who want to come in and enjoy a great dinner or even a light snack have the option to do so. There are many different types of food products available to meet the needs of the customers. These products include things like pizzas, wings, salads, sandwiches and appetizers of all sorts. Not only does Cruizers Bar and Grill offer great food they also offer Spirits for our customers over the age of 21. But mostly the price of the product is what keeps people coming back to Cruizers not just the good food and spirits.
Price is very important when meeting the needs and demands of your target customers. Prices in a restaurant and bar such as Cruizers is what keeps the customers coming back for more or leaving and never coming back again. Customers want to go out and have fun eat drink and be merry for an affordable price. But at the same time the organization itself has to consider the price so it does not break the bank and can make it in this world. Pricing is based on competition from surrounding business. The prices for the most part are very competitive and affordable. Although over the last 3 years Cruizers had decided to raise some of their prices not just on food but on drinks as well and Cruizers has found that some of their customers have retaliated on the price hikes, complained, and have either not returned or switched their regular orders to something cheaper. Not the wisest decisions made at Cruizers but Cruizers felt they were very and still are competitive in these areas after doing some soul searching at other bars and restaurants so they can compare prices. Of course when it comes to restaurants and bars you cant exactly complain over prices rising because as food costs rise in price restaurants in return have to raise prices to. But its not all about price, place is also very important thing to consider.
They say it is all about location, location, location. Place