Loreal Brand Image
Loreal Brand Image
Loreal Paris
Created in France, LOrŠ¹al Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. LOrŠ¹al Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the because youre worth it philosophy. Our core values are supported by our strong investment in scientific research and technology.
Over a third of the LOrŠ¹al Groups total turnover in this country is generated by LOrŠ¹al Paris, making it the companys largest division in the UK. Today there are strongly established LOrŠ¹al Paris brands across all of the key areas of the beauty market, including the Plnitude skincare range, Elvive haircare and Studio Line styling products. Other brands include LOrŠ¹al Paris Colour Cosmetics, Elnett, Rcital, Excellence, Fria, Perfect Blonde, Open, Casting and LOrŠ¹al Kids.
Consumer products
The Consumer Products Division in the UK is dedicated to offering consumers innovative, high technology beauty products from global brands at competitive prices.
This is delivered through a global strategy combined with a local understanding of the needs of women and men of all ages, and supported by our strong investment in scientific research and technology.
The Divisions three international brands – LOrŠ¹al Paris, Garnier and Maybelline New York – offer haircare, suncare, hair colouring, skincare and make-up