Essay About Outdoor Sports And Indoor Place

Indoorisation of Outdoor Sports
Indoorisation of Outdoor Sports
Summary indoorisation of outdoor sports :
At the beginning, sports like futsal, table tennis were indoor so it was miniature versions of sports
especially adapted to indoor place, then activities cardiovasculars (e.g : cycle, fitness) were adapted,
and then typical outdoor lifestyle sportslike ski, biathlon, rowing (which used to be exclusively
practiced in natural environments) were adapted to become indoor sports, entrepreneurs take the
opportunities to develop business with this kind of sports.
We have many terms to define these kind of sports:
“Lifestyle sports” Wheaton, “Alternative sports” Rinehart, “Whiz sports” Midol, “Extreme sports”
Tomlinson
Actually these terms are created for outdoor sports which usually take place in wild and desolate
natural place (ski, surf), of course there are a lot of differences between indoor and outdoor versions
of these sports.
Many questions related to the adaptation:
Control of indoor environment
Efficiency, safety and predictability
Variation ,challenges and change
Marketing, packaging
Consumer participation
To answer, there was a research project with 31 students from Utrecht University in 2007, they
interview 81 persons in 14 indoor sports centres in the Netherland (12 owners/managers, 50 indoor
participants, 7 outdoor participants).
Factors of the progression of these centres :
Acceleration in globalization
Commercialization
Technological change
The first indoor ski centre was created at the end of 1980s in 1988 (Australia)then others centres
was developed in Japan, then in Netherlands, GB, Belgium and Germany.
Different technologies are used in order to create the centres:
Cooling
Insulation techniques
Innovations in water snow and atmospheric control
Marketing, this aspect is important to give a meaning to the new products and services, to permit
to the consumers to understand and appreciate these activities. These centres uses advertisement,
Internet, stories…
Goffman define a constant process between the producers