Coca Cola Micro Macro FactorsEssay Preview: Coca Cola Micro Macro FactorsReport this essayCoca Cola Micro Macro Factors1.0 Introduction1.1 Overview of marketing managementAccording to Philip Kotler (2000):“Marketing management has the task of influencing the level, timing, and compositions of demand in a way that will help the organisation achieve its objectives. Marketing management is essentially demand management.”
“The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Marketing management is essential to an organisation in introducing, promoting, maintaining a products brand name within the market. The management would not solely focus on marketing metrics but also other departments from production to finance. All departments play an equally important in the marketing management. Without proper control of finance, desired marketing scheme could not be implemented; without standard quality of product, end-user would not trust the message conveyed through advertisements; without satisfactory workingenvironment, marketing staffs would not deliver and implement satisfactory marketing proposals. All departments are aiming to be able to deliver better services or product internally and externally of the organisation in meeting customers changing demands.
Sustainable and Affluent Management: An Empirical Approach
Sustainable management is defined as achieving the goals by a simple and objective, clear and transparent approach to business organization. The aim is for the team members to manage their work and staff within the parameters of a company operating philosophy and in accordance with the organisation’s own internal processes. The results of this process will help to reduce the risk for organisational conflict and increase the overall efficiency of the organisation. It is said that sustainable management: sustainable management is defined as achieving the goals by a simple and objective, clear and transparent approach to business organization where all the team members are completely independent from management. The aim is to enable all staff to act as effectively as possible to facilitate their activities.
In a nutshell, sustainable management aims to ensure that at a given time management and management teams are completely independent in a company’s operation philosophy. A specific organisational concept which is the “dynamics” of operations management, should be discussed in the company operating philosophy, as it is key for the management team to work to achieve its organisational goals. In order to establish a framework which could be implemented within the organisation, a “solidarity” among the team members is provided so as to ensure the team will play mutually respectful roles. By setting this framework, management and management teams can effectively implement their operations with an understanding of principles of a company operating philosophy, in this regard. However, it is also important to develop and reinforce the team’s organizational structure within a team-oriented framework.
Organisations can therefore start to work on building a “solidity” within the organisation and develop a “good sense” for the organisational structure within which they can work. They can build a strong unity within the company with its business practices, objectives and policies by applying the principles of an organisation’s organisation’s organisation principles in their organisational structure. This is achieved by developing a sense for how the team and the organisational structure is linked and can enable the members of the team, if they have achieved all their organisational objectives in the organisation, to manage the organisation properly. Therefore, sustainable organizations can achieve organisational goals and develop a feeling for the structure of the organisation by developing a ‘good sense’ for the organisational structure within which they can work. The team can also become more integrated within the organisation by helping to provide a sense inside the organisation but also by helping to put through their own internal processes and to make changes within the organisation, not to mention changing the organization structure to reflect their own internal and external objectives.
Integration of Managerial Values
Integration of managers in successful successful enterprises is a task that management must successfully apply in order to fulfil its organisation’s objectives. In this aspect, management usually has an external guiding force to help manage their organisational priorities and can achieve good management at the level of a company employee. The internal “team psychology” is defined as the belief that managers are responsible for their behaviour, which should be kept in check and that the overall behaviour of any organisation should be guided by the team. If this attitude is followed by management, the team will remain compliant. If attitude contradicts policies, then, not only will the management get the wrong idea, it can lead to organizational change. Therefore, management must ensure that
Sustainable and Affluent Management: An Empirical Approach
Sustainable management is defined as achieving the goals by a simple and objective, clear and transparent approach to business organization. The aim is for the team members to manage their work and staff within the parameters of a company operating philosophy and in accordance with the organisation’s own internal processes. The results of this process will help to reduce the risk for organisational conflict and increase the overall efficiency of the organisation. It is said that sustainable management: sustainable management is defined as achieving the goals by a simple and objective, clear and transparent approach to business organization where all the team members are completely independent from management. The aim is to enable all staff to act as effectively as possible to facilitate their activities.
In a nutshell, sustainable management aims to ensure that at a given time management and management teams are completely independent in a company’s operation philosophy. A specific organisational concept which is the “dynamics” of operations management, should be discussed in the company operating philosophy, as it is key for the management team to work to achieve its organisational goals. In order to establish a framework which could be implemented within the organisation, a “solidarity” among the team members is provided so as to ensure the team will play mutually respectful roles. By setting this framework, management and management teams can effectively implement their operations with an understanding of principles of a company operating philosophy, in this regard. However, it is also important to develop and reinforce the team’s organizational structure within a team-oriented framework.
Organisations can therefore start to work on building a “solidity” within the organisation and develop a “good sense” for the organisational structure within which they can work. They can build a strong unity within the company with its business practices, objectives and policies by applying the principles of an organisation’s organisation’s organisation principles in their organisational structure. This is achieved by developing a sense for how the team and the organisational structure is linked and can enable the members of the team, if they have achieved all their organisational objectives in the organisation, to manage the organisation properly. Therefore, sustainable organizations can achieve organisational goals and develop a feeling for the structure of the organisation by developing a ‘good sense’ for the organisational structure within which they can work. The team can also become more integrated within the organisation by helping to provide a sense inside the organisation but also by helping to put through their own internal processes and to make changes within the organisation, not to mention changing the organization structure to reflect their own internal and external objectives.
Integration of Managerial Values
Integration of managers in successful successful enterprises is a task that management must successfully apply in order to fulfil its organisation’s objectives. In this aspect, management usually has an external guiding force to help manage their organisational priorities and can achieve good management at the level of a company employee. The internal “team psychology” is defined as the belief that managers are responsible for their behaviour, which should be kept in check and that the overall behaviour of any organisation should be guided by the team. If this attitude is followed by management, the team will remain compliant. If attitude contradicts policies, then, not only will the management get the wrong idea, it can lead to organizational change. Therefore, management must ensure that
1.2 Overview of environmental factors1.2.1 Micro Environmental FactorsMicro Environmental Factors is also known as internal environmental factors. They include factors which are within or close to the company that have a direct impact on the organisation strategy as follow:
Top managementOther functions, such as finance and accounting, Research and Development, manufacturing and purchasingSuppliersMarketing intermediariesCustomersCompetitorsPublic1.2.2 Macro Environmental FactorsThese factors are also known as external environmental factors which relates to larger forces beyond the companys control. They include the following factors:
External Environmental ForcesDuring the strategic marketing management process, there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends, economic and government trends, consumer trends and innovations. It is