Strategic BusinessEssay Preview: Strategic BusinessReport this essayTable of ContentsIntroduction and Executive SummaryOverview of NSW Loctite BusinessNSW Business AnalysisStrengths (internal)Challenges (internal)Opportunities (external)Threats (external)Industry and Territory Analysis MatrixDistributor and Territory Analysis MatrixOverview of Loctite Distribution in NSWNSW Distribution AnalysisNSW Distributor Sales Performance 2006-2007NSW Distributor Market Share 07Distributor ConclusionNSW Distributor DetailOverview of Manufacturing and Maintenance in NSWNSW Key Industries DetailMiningDefence and AerospaceFood and BeverageForestry and Timber ProductsBiotechnologyOverview of Competitors in NSWCompetitor Brand and Product AnalysisCompetitor Comparison MatrixCompetitor Industry TargetsCompetitor Analysis ConclusionConclusion and Action Plan for 2008AppendixPower StationsSteelmakingAluminium SmeltingPulp & PaperAsset Management & Maintenance ContractorsRailway MaintenanceIntroduction and Executive SummaryThe objective of this plan is to provide a comprehensive overview of current business in NSW and provide strategic direction for the NSW sales team to grow the business into the future. Part of our strategy going forward will be to utilise regional marketing initiatives to better penetrate and grow sales in strategic industries and accounts.
The results of analysis conducted for this plan show that we need to improve in several areas and has identified the some main challenges to growth in NSW.
Changing distribution structure and purchasing strategiesDistributor consolidationIncreased competition form other chemical suppliersIndustry consolidation and outsourcing of maintenance operationsWhile these challenges are significant they do not exceed the opportunities for sales growth in NSW. The best opportunities are in areas such as:Design – Increasing awareness of our full range of products and services in learning institutions and product design companies by conducting training. We recently have proven the value of this by receiving a call from a customer who had been trained last year, now in a maintenance role requiring a product to specify for a large maintenance job.
Sustainable New Australia Resources (SNG) is a Queensland-based company with extensive experience operating in NSW. For over two decades, SNG has been responsible for creating the largest variety of consumer products including all-organic, nutrient-dense consumer products. We have a full array of brand-specific quality control processes and the ability to develop and sell our products to customers where possible. SNG represents Australia’s largest renewable energy and gas supply sector. For more information, visit www.snclimate.com
The Australian Society for Sustainable Energy (ASWE) works to enhance the climate through sustainable energy, with a focus on carbon reductions and climate change mitigation; and environmental sustainability through the development of sustainable energy solutions. Through our Strategic Plan, we believe a sustainable future for our planet and our local economy, we have prioritized strategic investments to ensure that our new technology and infrastructure grows as a result and that we remain in a more secure and sustainable future. ASWE is committed to protecting and conserving renewable energy, our environment, our planet, our communities, and the environment at all levels. For more information on our goals and priorities, contact Steve Davis (email) on: 0945 2157.
The Australian Industry Leaders Group (AIG) is Queensland’s largest industry lobby group. Our group aims to promote Australian companies working for business in the environment to become stronger in a wide range of areas, from sustainable energy practices to technology to energy efficiency and security to sustainability in the environment.
Australian Industrial Policy Group (AIPG) is Queensland’s leading and largest private sector lobbyist for climate change, environmental concerns, clean energy, sustainable development and innovation. Its corporate governance framework includes policies governing the administration of state and territory governments, and the administration of foreign markets, and is aligned with our public sector interests, including the environment. AIPG is the only lobby group within Queensland to represent international trade and investment. For details, visit www.aipg.net
The Australian Small Business Council (ASBC) is the only publicly traded company in Queensland that works with the Australian government on sustainable growth in the agricultural industry. Our business partners are in partnership to develop sustainable food programs, initiatives to meet Australia’s agriculture needs in the 21st century — as well as providing access to information about the activities we have worked on throughout this process. ASBC holds a monopoly on this sector’s natural resources
Manufacturing -Increasing OEM customer knowledge and applications for our full range of products and services including dispensing equipment by training end users.
Maintenance – Penetrating strategic facilities with high levels of potential applications and working closer with maintenance contractors by utilising MRO Workshop training.
Distribution – Increasing application, product knowledge and product availability for all end users that may use a few drops or a litre of product per year. Continue with monthly business review meetings.
Growth from these opportunities will only be realised by working closely with our distribution and customers to gain a deeper understanding of needs and meeting these needs, utilising our complete range of technologies and services. We already enjoy excellent brand equity in the market place that forms a solid base to build on.
Other Henkel businesses that operate in many of these industries can also offer process knowledge and access to some of the largest facilities in NSW. It is our intention to involve our colleagues in finding the best solutions no matter what the application may be.
Overview of NSW Loctite BusinessLoctite business in NSW comes from a wide variety of industries in fourteen different defined business regions and is serviced by our comprehensive distribution network consisting of seven national distributors and large numbers of resellers. Our application engineers in NSW work in three geographical territories that enable us to best support and develop our business. These are:
Southern NSW – South from Mascot in Sydney to Eden, out to GriffithAustralian Capital RegionGreater Western SydneyIllawarraMurrayRiverinaCentral NSW – Sydney CBD straight out to BourkeFar WestCentral WestOranaSydneyNorthern NSW – North of North Sydney to Grafton out to MoreeCentral CoastThe HunterMid North CoastNew England – North WestNorthern RiversSeveral key industries are spread over large distances and it would be inefficient and ineffective to have the application engineers crisscrossing across the state in an industry specialised role.
NSW Loctite Business AnalysisStrengths (internal)Ability