Development Management Skills
[pic 3][pic 4][pic 5]TABLE OF CONTENTSI. Introduction 1. Overview of Warwick Castle 2. SWOT of Warwick Castle 2. Warwick Castle – where love begins. 1. Objective 2. Planning 3. Agenda 4. Advertise: 5. Cost 6. Risk management. I. Introduction1. Overview of Warwick Castle Attacked in 1264, besieged in 1642 and damage by fire in 1871, the Castle has nevertheless survived the ever-changing fortunes of history. Warwick Castle is a medieval castle was built from the wood of William the Conqueror in 1068 as he moved his power north after the Norman Conquest. In 1260 the wooden castle is replaced by a fortified stone castle. It is used as a stronghold until the early 17th century, when it was granted to Sir Fulke Greville in 1604. Warwick Castle remained under the stewardship of the Earls of Warwick and later the Greville Family as a private home until 1978. The property was then taken over by The Tussauds Group, which later became Merlin Entertainments Group in 2007 and remains under their guardianship today (WarwickCastle, 2014)
2. SWOT of Warwick CastleStrengthsOne of the Warwick Castle’s greatest strength is in terms of its brand value and equity. Being part of the history, Warwick Castle were able to generate and build the tourist destination as historical, recreational site which advocates conservation of historical elements and modernizing the tourist spots to meet the needs of the changing market.Ancient Castle – the most beautiful castle in EnglandSeize the opportunity; there are many events were set up in Christmas, New Year or event dinner with family, wedding and celebrations which attract a large of consumer. Profession: employees are training with a huge of knowledge about Warwick Castle history.WeaknessHigh price is the most consumers’ complain about Warwick Castle.Overload Unreasonable time; open too late at 10am and close at 4pmWarwick Castle still remained to be slow in terms of change management approach, specifically in line with the preparation and adjustment to transitions in the business tourist industry environment. With the entry of other tourist spots and regeneration of the old ones, Warwick Castle experienced major downturn and loses ( (Studymode, 2014)High cost to restoration (over £6,000,000 in the last 10 years alone on restoration) (WarwickCastle, 2014)Opportunities Attract more and more customers from over the world.Education tour for childrenLarge-scale advertises for Warwick Castle. Renting place can bring about a large of revenue and profitThreatsErratic weather can be bad and leads to delay of eventsCustomers may experienced dangerous because of sharp weapons from decorationsIncrease maintenance costs and operation costs.Competition for paying tourists’ disposable cash was quite fierce in the area2. Warwick Castle – where love begins. [pic 6](WarwickCastle, 2014)Christmas is a special event in year of most people in England and all over the world in 24th and 25th December, however, in this year Christmas will be a most special day for Warwick Castle and their loyal consumer because of it’s their 1100th birthday. Christmas is the time that people want to spent time with their family, give gifts for each others, in this time, many entertainment center will focus on ‘family’ with many attraction events, but a question is How about single people?. In this assignment, a plan for finding a part of love for customers will be performed