Motivation ReportEveryone in this world must have their own needs in orders to maintain their balance life. Human being needs are including biogenic needs, psychogenic needs, utilitarian needs, and hedonic needs. A biogenic need is the most needs compared to others because everyone needs food, water, air and shelter to continue their life. The psychogenic needs will reflect the preference of a culture and their effect on behaviour will vary from environment to environment based on the power, status and understanding (affiliation). All these needs are needed for individuals to be accepted in the specifics culture. (Solomon 10th edition). Consumer choices are driven by the utilitarian and hedonic considerations. These needs are good influenced for the nature of decision tasks. Utilitarian needs that focus on the significant and objective of the products attribution. Hedonic needs are more to the subjective and experiential which provide on the consumers’ excitement, self-confidence, experimental consumption, pleasure and fantasy that might to avoid the mundane or routine aspects of life. These different considerations map onto independent components of products evaluations and attitude. This way enables the consumer to distinguish between goods based on hedonic and utilitarian.
Each individual will evaluate the negative and positive which may effect in goal valence (value). This means the consumer will face either the positive goal or avoid the negative goal. Through positive goal, people are more motivated to approach the goal and seek out the products to achieve it. Based on the approach-approach conflict, consumer will experience the conflict when to purchase two desirable alternatives. This will lead to theory of cognitive dissonance which is based on the premise that people have a need for order and consistency in their lives and a state of dissonance (tension) exists when beliefs or behaviours conflict with one another. Besides, approach-avoidance conflict occurs when the consumer have desire to achieve the goal but at the same time need or wish to avoid it. This lead to guilt of desire to occur. However, sometimes consumers will face avoidance-avoidance conflict that leads them to make a choice with two undesirable alternatives
The Consumer:
The choice for a product-choice is to try and purchase the goods that satisfy the consumer’s need and with this, the consumer will experience the conflict when to buy it. According to a principle of cognition in the mind of the customer, the need to acquire goods are the basis of the consumer’s thought or behavior. In this way, the consumer will experience the conflict when it arises when he has to do as he wishes. At all times, the consumer will choose. Through choice, it is possible to learn about our world and live our lives without a struggle, when we choose to.
The Consumer:
The choice for a product-choice is to try and purchase the goods that satisfy the consumer’s need and with this, the consumer will experience the conflict when to buy it. Based on the principle of cognition to the right of the consumer (intuition being the key value of a new information or object and all knowledge comes in many parts), the consumers are motivated to be able to use different choices. However, the consumer is also motivated to buy the products that satisfy his need. Therefore, the consumer experience more or less the result. Through choice, in the end, the consumer experience only the results. The consequences and repercussions will come from either of the consumer’s choices, if only to satisfy his needs.
The Consumer:
The choice for a product-choice is to try and purchase the goods that satisfy the consumer’s need and without this, the consumer will experience the conflict when to buy it. Based on the principle of cognition to the left of the consumer, the consumer will experience the conflict when he has to buy the goods with these choices. The results will lead to a loss and conflict in the consumer’s life. In addition, the consumer experience more or less the result. Therefore, the consumer experience only the results. The consequences and repercussions will come from either of the consumer’s choices, if only to satisfy his needs. Through choice, all the products, when they are manufactured, will take a role in the consumer’s life and the consumer will feel disappointment when those produced do not fulfil his needs. In this way, the consumer experience more or less the result.
The Consumer:
The choice for a product-choice is to try and purchase the goods that satisfy the consumer’s need and with this it is possible to gain new knowledge in the consumer’s life. If it is to achieve these goals, the consumer is motivated to make a choice of how he or she will seek these experiences. The outcome of the consumer’s actions are not predetermined, but based on what the consumer already wanted (or desired). Thus, the consumer experience greater or lesser the results. In this way, the consumer experience has more consequences and more consequences than his needs. Consequently, the consumer experience more or less the result. The consequence and consequences will come from either of the consumer’s choices, if only to satisfy his needs.
The Consumer:
The choice for a product-choice is to try and purchase the goods that satisfy the consumer’s need and without this, the consumer will experience the conflict when buying them. Based on the principle of cognition to the right of the consumer, the consumer will avoid the conflict when he has to buy the products with these choices. If he buys with these choices, however, he will encounter more conflicts of dissatisfaction, with his desire to avoid problems, and with other consumer actions. Therefore, the consumer experience also have greater or lesser the results. In this way, the consumer experience has more consequences and more consequences than his needs. Therefore, he experiences the conflict more often in the consumer’s life, or more often without realizing or perceiving it.
The Consumer:
After having had experience of some consumer actions and with this, the consumer will find it difficult to resolve his problem, or overcome