Soup Presence
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Brand presence-
Knorr
Maggi
Eating preference- Demand for taking light lunch
The consumer research undertaken for this report shows 30 percent of adults make their own soups during the year and 19 percent mostly consumed home-made instead of bought soups
Flavours available
Tomato Soups
Cream of Mushroom Soups
Chicken Noodle Soups
Vegetable Soups
Chicken Base Soups
Potato Soups
Pasta Soups
Among these Traditional recipes, such as tomato, chicken, mushroom and vegetable, are the favorites and main flavors sold
Soup Categorization-
Traditionally, soup is classified into two broad groups:-
Clear soups
Thick soups.
Thick soups are classified depending upon the type of thickening agent used: purées, which are vegetable soups thickened with starch; bisques are made from puréed shellfish thickened with cream; cream soups are thickened with béchamel sauce; and veloutés are thickened with eggs, butter and cream. Other ingredients to thicken soups and broths include rice, flour, and grains
Health benefits-
Tomato soup is a good source of vitamin A, Bs, C and the powerful antioxidant called lycopene
Pumpkin soup is also packed with potassium and Vitamin A
Sweetcorn & Potato soup is a great fibre boost
Minestrone soups can contain as many as 8-10 different vegetables.
Soups are also a great way to increase fluid intakes over the colder winter months when it is less appealing to drink cold water.
Overall soup industry in India – 22 million litres Packaged branded soup – only 0.5 million litres Packaged branded soup – only 0.5 million litres Major players – HULs Knorr, Nestles Maggi, MTR, and GCMMFs Major players – HULs Knorr, Nestles Maggi, MTR, and GCMMFs Masti Masti Knorr products sold in over 87 countries & their punch line is Knorr products sold in over 87 countries & their punch line is “Good Food Matters” “Good Food Matters” With only soups in India, Knorr resulted in an 18% growth With only soups in India, Knorr resulted in an 18% growth