Essay About P12005311 Hong Sun                           P1401625 And E-Marketing Analysis Of Fenwick

E-Marketing Analysis of Fenwick
[pic 1]E-marketing coursework(Fenwick)         Group members:  P12005311 Hong Sun                           P1401625x Jiaxin Shi                           P14015865 Dongyue Chen           Module:        E-marketing          Module Code:   MARK3011          Leader:         Suha Omar           Word count:    2892 Contents1. Executive summary        32. Web experience of Fenwick        32.1  Functionality factors        32.2 Psychological factors        42.3 Contents factors        53. Online service quality        53.1 Efficiency        63.2 Reliability        63.3 Fulfillment and Responsiveness        63.4 Privacy        73.5 Contact and Compensation        74. Customer engagement        75. Social media        86. Situational Analysis        8Objective 1        9Strategy        9Tactics        9Action and control        10Objective 2        10Strategy        10Tactics        11        11Objective 3        11Strategy        12Tactics        12        12Objective 4        13