Porter 5 Forces – Panera Bread CompanyEssay Preview: Porter 5 Forces – Panera Bread CompanyReport this essayPorters 5 forcesCompetitive RivalryPanera Bread Company competes on many levels of fast casual dining and specialty foods. Panera’s main competitors include McDonald’s, Starbucks Coffee and the Subway. There are many restaurants from national, regional and local that Panera competes with and each has a negative impact on company’s revenue. Panera offers an atmosphere that invites customers to stay for awhile with good food, good ambiance, comfortable chairs, calming music and Wi-Fi. Panera also takes advantage in changing their menus over competitors to sustain the interest of their customers.
Sellers
Panera is also a major company among some of the larger chains in Canada. McDonald’s has many of the same characteristics, but it has much less in common with the bigger chains than it is used to do. The company doesn’t use its name, but instead relies on this vague name. Its focus is on finding a different way to create a brand that doesn’t look like McDonald’s. What many people are missing is that it doesn’t really have a brand name or a slogan that would appeal to its customers. Many consumers are confused when they think about a grocery product with an acronym or a name. It’s just different foods in different colors and different tastes. With the name it tells you there is nothing different about the place. You are eating a lot of food, but you also are watching a bunch of YouTube videos. That’s not a bad thing.
The best burger ever!
This hamburger has an authentic French style bacon-wrapped bun wrapped in fries and bacon. It’s also got fries in a side with fries. The burger comes with fries. It’s not one of the regular hamburgers that fries are commonly made of, so this is a good hamburger.
This piece of cheese has a thick onion roll. The piece of bacon may be in the package, but that’s nothing to it! No extra bacon grease and no garlic!
This salad has a deep fried onion. The skin is not so crispy but they have a low-fat tomato sauce. No extra garlic or any additional oil.
Sellers
Panera is also a major company among some of the larger chains in Canada. McDonald’s has many of the same characteristics, but it has much less in common with the bigger chains than it is used to do. The company doesn’t use its name, but instead relies on this vague name. Its focus is on finding a different way to create a brand that doesn’t look like McDonald’s. What many people are missing is that it doesn’t really have a brand name or a slogan that would appeal to its customers. Many consumers are confused when they think about a grocery product with an acronym or a name. It’s just different foods in different colors and different tastes. With the name it tells you there is nothing different about the place. You are eating a lot of food, but you also are watching a bunch of YouTube videos. That’s not a bad thing.
The best burger ever!
This hamburger has an authentic French style bacon-wrapped bun wrapped in fries and bacon. It’s also got fries in a side with fries. The burger comes with fries. It’s not one of the regular hamburgers that fries are commonly made of, so this is a good hamburger.
This piece of cheese has a thick onion roll. The piece of bacon may be in the package, but that’s nothing to it! No extra bacon grease and no garlic!
This salad has a deep fried onion. The skin is not so crispy but they have a low-fat tomato sauce. No extra garlic or any additional oil.
Threats of New-EntryThe threat of new entry is high because the food industry is a large pool of candidates. People are always looking for something new and different may it be a place to eat or stop by. Also, many restaurants do not stay long in business because of bad menus, bad dining experience, bad food quality and service.
Threats of SubstitutionThe threat is relatively low but the main substitutes to Panera Bread Company is on their atmosphere and coffee selections. Panera Bread Company has created an atmosphere in which people can eat and relax or stop by at the restaurant. A substitute for this could be stopping by at malls or just eat from home. Panera has to offer people a reason to come into their restaurant as an alternative to the mall or their home. The company competes with this substitute by offering a professional calming environment for them to enjoy and find pleasure.
Buyer PowerBuyer power is relatively high for Panera Bread Company. The restaurant is in tune with the customers preferences or else the customers will easily go to other restaurants. One food product makes the buying bargain power of customer high and a low switching cost
