Pr In Action
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Everyday in the US, it is difficult to escape some form of Public Relations. PR is always in motion; the world is full of it these days. We are a pool of sales and marketing–everyone wants to know everyone, everyone wants to be someone. You cannot turn on the radio, walk down a street, or log on without someone trying to sway you one way or another. While everything we see/hear/read cannot be true, it is up to the consumer to decide, and the average consumer does not have the time, energy, or knowledge (on occasion) to know better.
Publicity can make or break a business. Utilizing the right materials, a spokesperson, events, and good interviews, a business is bound to succeed. Of course, Paris Hilton is big these days, so the definition of right materials and good interviews seems a bit skewed. The blond heiress is only famous for being rich. She landed a TV gig based on her presumed lack of acumen and her ridiculously pampered lifestyle. Staging an event, the “unwanted” release of a video of her and her then boyfriend in an intimate setting worked in her favor. Currently Paris is working on her own clothing line, modeling for Guess, and starring in movies. As they say in Hollywood, there is no such thing as bad publicity. Paris might not be the typical example of real world PR, but she applies to our world today.
The PR people for Wal-Mart have a task ahead of them. While Americans throughout the country have loved the organization for many years, a growing number of consumers are dissatisfied with what Wal-Mart has done for jobs and businesses in their communities. Many small neighborhood retailers have closed their doors due to the hold Wal-Mart has on the area. As a Super-store, a busy family would opt for one stop shopping, and the convenience it offers as well as the low prices.
References
Harris, Value Added