Essay About Parle G And Brand Of Biscuit

Parle G
1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion1. • PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became Indias first domestic FMCG brand to cross the 5,000 crore in retail sales2. • Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets3. • Channel Dynamics4. •• Intensive distribution • The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer5. • • Rising popularity and demand • Not many distributors during initial phase • Need to replenish the stock in stores to avoid out of stock situation. • Need for a sub distributor to reach the rural market • Demand for credit system • Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel6. • Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel7. • Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer8. • • The emergence of shopping centres • The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels9. • • B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont…)10. • • Driving mantra – “Be Available” • Alignment of their distribution channels • Pricing strategy • Packing Conclusion