Family Chan Case
Most importantly, Cave has the passion and confidently believe in success, and he could able to predict the future. After climbing the bridge，he was sure he would make people feel that they are heroes by achieving the vision. Thats why he planned to market the bridge feature and he selected a simple and effective way to make publicity about the bridge. He didnt just depend on advertising instead he preferred the word of mouth technique.during the 2000 olympics games he made 11000 reporters to climb the bridge which gave him free publicity as it reached 2.5 billion viewers all around the world.
Most importantly, Cave has the passion and confidently believe in success, and he could able to predict the future. After climbing the bridge，he was sure he would make people feel that they are heroes by achieving the vision. Thats why he planned to market the bridge feature and he selected a simple and effective way to make publicity about the bridge. He didnt just depend on advertising instead he preferred the word of mouth technique.during the 2000 olympics games he made 11000 reporters to climb the bridge which gave him free publicity as it reached 2.5 billion viewers all around the world.
Paul basically wanted to create a business which enables everyone to experience the feeling of being on top of the bridge regardless of blind, deaf and even disabled people. However, Cave’s dream was to dealing many organizations, as well as state and local authorities, community groups and hundreds of experts on everything from safety and logistics. Paul cave did not give up even though he had lot of barriers, he tried his best to make it as a reality. At last, Cave won over his idea and now Bridge are operates 24 hours a day and which is one of the greatest icons in the world. And it would make customer satisfaction and belief in the bridge.