Essay About Peoples Impression And Different Prices

Ben & Jerry Marketing Case
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Ben & Jerrys use geographical pricing. This means that it sets different prices in
different regions, such as countries in Europe and the United States. Thus, Ben & Jerrys
will adjust their basic prices to allow distinct differences in customers, products, and
locations. Under product-form pricing, they will charge different prices for scoop ice
creams and bar ice creams. Using time pricing, they will give promotional prices during
special events or when introducing new products into the market.
Ben & Jerrys Market Research Marketing Management Problem
Proposal 12
Plan of Approach
the school canteen, streets, shopping center or any other public area where ice-cream
products are sold. Through interview research section, we want to get a full
understanding of peoples impression and expression about Ben & Jerrys, and to learn
more about their answers, but this is very time costing and hard to compare and analyze.
In addition, we are going to spread our research in the form of questionnaire of at least
240 people, which means each of our group member will have to conduct his/her survey
for 40 people and we consider the whole questionnaire research process will last around 1
week. This method will get us lots of information from people in a very short time. It is
anonymous and inexpensive to compare and analyze the information and the data as well.
But the result might not be a full story.
We also consider observing people in the streets or in amusement parks where Ben &
Jerrys products are sold. We will gather more accurate information from peoples buying
behaviors and their attitudes towards purchasing.
Sampling Plan
Our group plans to develop and spread questionnaire in the sport centre for people who
always care about their condition, hospital for diabetes people, and other public facility
such as school, street, and amusement park where Ben & Jerrys product are sold. We
have to get sample for at least 240 people (each group member