Pestel Analysis on India for Expansion of Burger King
PESTEL Analysis on India for Expansion of Burger King
Kumar Yuvak
B00074952
Department of Business
School of Business & Humanities
Institute of Technology, Blanchardstown
Dublin 15.
Actual word count: 2441
Table of Contents
Introduction
Burger King Corporation
India – Overview
What is Pestel Analysis?
Political
Economical
Social
Technological
Environmental
Legal
Conclusion
Bibliography
Introduction
This report is PESTEL (Political Economical Social Technological Environmental Legal) Analysis of Indian Market. I as an International Management Consultant prepared this PESTEL analysis of Indian market to analyze the market for the establishment and expansion of restaurants industry “Burger King”.
Burger King Corporation
Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. Burger King reported it had around 12,700 outlets in almost 73 countries; of these, 66 per cent are in the United States and 95 per cent are privately