Sales Production
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sales production is the act of advertising a good or service with the short/long term goal of increasing sales. Many companies use different techniques to promote their products through a vast array of communication mediums. In this day and age, there is not necessarily one communication medium that is better than another simply because the most affective medium is based on what type of product you are promoting. There is the physical form of product promotion and the digital form, both of which require clear and concise textual information about the product being advertised.
Since the turn of the 21st century, many companies have been trying to utilize online social media for product promotion. Some of the most popular forms of online social media are Facebook, Twitter, and MySpace. Within an online social media network, companies have the ability to advertise and promote their products to anyone, at anytime, anywhere in the world. Because of the vast popularity of social media, companies have had great success on marketing products to the younger generation who otherwise might not have seen an ad in a newspaper or on TV.
Outside of online product promotion, companies still try to use effective techniques of physical product promotion in stores or on the street. To attract consumer attention, companies try to use bright, attractive displays depicting excitement, relaxation, or happiness. The strategy behind promoting a product affectively is knowing who your target audience is and what appeals to them.
The colors you choose to incorporate in your in-store ads or product packages will need to be well planned in accordance to your audience. Using colors like yellow and orange provoke excitement in the consumer; colors like blue and green establish trust, cleanliness, and calmness; red is a unique color in that it can provoke a sense of warning and danger but also at the same time, draw attention away from any other color.