Case Study Seven Eleven Questions
Case study: Seven-Eleven Japan Co.
What factors influence decisions of opening and closing stores? Location of stores?
A = The Demand of the stores, New stores opened in the same area where seven-eleven stores already exist based on demand .
Why has 7-Eleven chosen off-site preparation of fresh food?
A = To save space for the introduction of more demanding products and services and because the stores were smaller.
Why does 7-Eleven discourage direct store delivery from vendors?
A = Because stores managers can order what they need from same place, a dedicated DC, using a graphic order terminal.
Where are distribution centers located and how many stores does each center serve? How are stores assigned to distribution centers?
A = The DCs are located near to the stores for relieable delivery, each DC supports around 50 through 60 stores.
Why does 7-Eleven combine fresh food shipments by temperature?
A = The way seven-eleven combined the fresh food in four categories of temperature controlled trucks was because that way the trucks can make delivery to multiple retail stores, get a rapid delivery and a good processed food.
What point of sale data does 7-Eleven gather and what information is made available to store managers? How should information systems be structured?
A = When placing an order the store manager had access to detailed analysis of POS data related to a particular item. This included sales analysis of product categories and SKUs over time, analysis of waste, 10-week sales tends by SKU, 10-Day sales trend by SKU.