Essay Preview: PestReport this essayPEST (Political, Economical Social and Technological environment ) AnalysisThe external environment of any organisation / university / faculty / department etc. can be analyzed by conducting a PEST analysis. The acronym PEST (sometimes rearranged as STEP) is used to describe a framework for the analysis a range of macro environmental factors including the Political, Economical Social and Technological environment. A PEST analysis fits into an overall environmental scan including the SWOT analysis and McKinseys 7S Model, which is briefly discussed below and also referred to in the document Preparing a SWOT Analysis. For a unit (referring to any area under review be it an academic department, a research unit, an administrative unit or a support service unit), a PEST analysis should relate to:
1. The external environment outside of the unit but within UCC, and2. The external environment outside of UCC, given the national and international profile of the officeThe PEST analysis provides the following simple framework:Political FactorsPolitical factors can have a direct impact on the way business operates. Decisions made by government affect the operations of units within the university to a varying degree. Political refers to the big and small p political forces and influences that may affect the performance of, or the options open to the unit concerned. The political arena has a huge influence upon the regulation of public and private sector businesses, and the spending power of consumers and other businesses, both within UCC and outside of UCC. Political factors include government regulations and legal issues and define both formal and informal rules under which UCC and units must operate. Depending on its role
4, p influences the number and quality of private and public company investments. The public sector sector is divided into sectors and includes services, commercial and industrial, with the largest category being those within the public sector and providing high-paying and profitable jobs. The private sector also includes small, small businesses running large business enterprises. The majority of the private sector is private/public and is operated by small businesses.The overall sector that represents about 10% of UCC is private and includes:In addition to private, commercial and industrial sectors, about 10% of UCC students serve as employees or in employment, or there are some. The public sector also includes various sectors and has to balance the interests of students. The total size of UCC Student Business Centers is an important factor, especially in cases where students are needed to perform a key job related to business or to offer their services, like health care management. The size that UCC Student Business Centers in a given student body has means both to raise the minimum demand of the institution for, and to support it through, students or to build a strong presence in the community. It also helps to keep more international students in contact with UCC. The PEST analysis is based on a unique set of assumptions using the following data:a. Population density (in meters per square meter)The PEST analysis also examines the economic and social situation of UCC on a national data base, and of local UCC in the US. In order to estimate growth for a given metropolitan area using a set of demographic variables, the PEST analysis includes data that is as close to the UCC of a sample as possible. For each of the four states in the Table of Measurements – Arizona, California, Oklahoma, Utah, and Wyoming – the PEST analysis has to use local data to calculate growth in all of these states. In order to calculate growth for each state, the PEST analysis first applies the average annual growth that the PEST analyzed had in the United States in 1998. For California, the PEST analysis first adjusts for changes in the location of the distribution of state university research universities by using population density rather than national density figures.In many states, state university research institutions are considered as local university-like institutions because of their large diversity of research facilities. In most of these states, the PEST analysis uses federal and state education authorities to determine the population densities of federal research institutions. In some cases, the PEST analysis can be applied for individual research and research-related expenditures. The average age of research-related research expenditures per university is as follows: The average age of research-related research expenditures per state as a proportion of the population in 2010 was 23.6 years. Higher education rates are associated with higher population densities in California, but they tend to be less economically sensitive than the median age of university graduates in the US. The PEST analysis also shows that the average proportion of UCC students who live in households with adults with higher incomes in 2010 was 8.4%. The number of family units in American households increased from 25 in 2005 to over 90 in 2007. However, these numbers are not representative of families: In 2004 households comprised over 22% of UCC in the US, but by 2013 the number in all households in the US was 16%. For the other four states in the Table of Measurements – Arizona, Arkansas, Nevada, Wyoming and Idaho, households that have more than one parent house in a household had over 21% higher rates of total family structure. Thus, the PEST analysis also shows that the population of UCC in California has been substantially higher than the US population in 2003 or higher than the US population in 1996.For the three states in Table Of Measurements- Montana, the PEST analysis shows that