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Tech’s Future
The first article I have prepared is titled „ Tech’s Future”
It is about fierce competition on tech’s market and innovate marketing strategies
of the leading companies connected with this industry.
It is written that with affluent( dostatni) markets maturing, tech’s next 1 billion customers will be Chinese, Indianm Brazilian Thai and similar….In order to reach them, the industry must be deeply transformed.
An article presents a novel marketing strategy
of HP in very poor areas of India.In one on provinces has been a rash(seria) of farmer suicides, wchich were caused by drought(draut) and low quality seeds.This situation has left them with now way to pay their debts.
Hp propably wouldn’t be albe to find there one single customer wealthy enough to pay for their nevest digital wonders.In these poor vilages even the electricity is fitful(niespokojna).
However employees form HP’s department od emerging-market solutions came up with a great Idea.HP designers created a portable solar charger and instead of selling the gear outright, HP rents the equipment such a digital cameras,video recorders for 9$ monthly.
Thants to it, poor people can double their family incomes by making pohotos of newborn, wedding and other proud moments of village life.
Why goes to all ttah trouble ? – The ansver is obvious, markets sych as North Amerca, Western Europe and Japan are maturing. To develop, the industry must reach to the next 1 billion customers, usually
from far-flung frontiers of Asia(outer fringers)
The robust (krzepki) groth oporunietes are clearly shifting to the developing world.
The tech’s giants want to cash in on what they hope will be the next great growth wave.
Led by China, India, Russia and Brazil, emerging markets are expected to see tech;s sales surge by 11% per year over the next half decade!!!
What makes these markets have so great
potential is not only the poor, but also the growing ranks of the middle-class consumers, these newly wealthy peope, are showing a taste for fashionable brands.
Because of the strong competition, Tech’s big players are very aggressive.For exaple, IMB wants to hire 2000 people and spend additional $100 Million on market development in Brazil – no wonder, IBM’s revenues there recently have reached $1 Billion.
Unforunately Tech’s giansts find a rival in every port. They are facing companies, that have grew up in these asian Markets and know them intimately. The western powers may be accustomed to to dominating un the developed world, but as the competition shifts to new terrain, they face stiff(zaciкty) challenges.
One of the causes is the fact, that a power shifts from West to East, that’s because pc-centric era, dominated by U.S. companies