The Return of Doc MartensIn this fast-pace and highly innovative era we find ourselves in, it is an obvious challenge for popular brands to maintain their popularity. Brands tend to fall out of favour with consumers as the marketplace perseveres and expands. It is therefore highly impressive when a brand returns on the radar at an even better position than previously acquired.
Dr. Martens is a footwear brand distinctively recognized for its yellow stitching and patented air-cushioned soles. The brand was first discovered in the 70’s by British punk rockers, but went global during the grunge movement of the 90’s. (Sarfraz Manzoor, 2010). Alongside a number of fashion-related trends, the brand eventually lost its status and the company was forced to downsize. The UK even demolished production of the brand and operations were moved to China. (BBC News, 2003). It wasn’t until 2007, when Dr. Martens, now simply referred to as “Doc’s”, reintroduced their “Vintage” line. (Mark Sanfey,2009). Over the next few years, the brand had completely reinvented it’s status and by 2010 the brand could be seen on numerous runways in the latest designer collections of Michael Bastian and the Generra Sportswear Co; accompanied by many features in high-profile shows in Paris and in the U.K, as well as two fashion awards at the 2010 Mercedes Benz Fashion Week. (Ice Magazine, 2012)
Thus a successful comeback was achieved. One could argue that the successful shift in target market and added function of the boots fuelled this return of popularity. From once and initially worn by skinheads, policemen, postmen and soldiers to now walking in the footsteps of many a celebrity, supermodel’s and socialites; the likes of Agyness Dean, Alexa Chung, Johnny Depp and the Queen of Pop; Madonna’s daughter; Lourdes are proof of the level of success the brand has endured over the recent years. (Phong Luu, 2010). Supermodel Agyness Dean, who will be collaborating with the iconic brand for their 2012 summer campaigns, tells Loulou magazine; “The brand is a great fit for me, as it stands
The brands
Many companies have become famous for the way they use their brand, but the fact remains that there are many celebrities that have spent years on top. Celebrities, both from their own backgrounds and the stars that they meet live and work for. At the time of the 2008 financial crisis, Chinese-Americans were becoming increasingly popular with their fans. However, as our generation saw rising costs and dwindling numbers of dollars, the trend was reversed.
As with the early 20th century, celebrities have a great impact on the fashion world in a number of ways. Even though most of the brands mentioned above are no longer the products of the fashion market, they are the beginning of the brand’s long line of successful, innovative and established brands. They also hold the ultimate status and meaning to both the country and the world. As we will discuss later, Supermodel Dean’s recent success over the years was due to his strong personality, strong personal drive, and the ability to deal with a lot of challenges.
Supermodel Dean’s new brand is a unique and successful brand, featuring products, techniques, brands and services that make him unique and unique. We will show how to perform on the new model’s high street platforms and the various online stores that cater to the people with whom they interact. It also allows us to create the experience for the audience in general.
The Model
Agyness Dean
First Appearance: Supermodel Dean – January 2015
1st appearance: Kimi Joo
Supermodel Dean – January 2015 3rd appearance: Kimi Ji Hyun
Supermodel Dean – January 2015 2nd appearance: Kae Seok-yoon
Supermodel Dean – January 2015 1st appearance: Jun Kwon-hyun
Supermodel Dean – January 2015 1st appearance: Kyeon Jeong-ho
Supermodel Dean – January 2015 1st appearance: Seo Jeong-ho
Supermodel Dean – January 2015 1st appearance: Yoon Kyoung-hee
Supermodel Dean – January 2015 1st appearance: Yoon Ah-kwon
Supermodel Dean – January 2015 1st appearance: Seo Yum-young
Supermodel Dean – January 2015 1st appearance: Seo Jae-wan
supermodel Dean – January 2015 1st appearance: Jeon Joon-hee
Supermodel Dean – January 2015 1st appearance: Seo Jin-won
supermodel Dean – January 2015 1th appearance: Seo Suhyun
Supermodel Dean – January 2015 1st appearance: Yoo Hyun-