Artical Case
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This is the one the popular restaurant in the capital of the hill country. This restaurant process a long history more than 67 years. At the begging this was comments as a small hotel with 7 employees in Dhalada veediya to fulfill their customers the food need. The funder of this restaurant was MR Silva who was the person who came from the southern province with the inherited entrepreneur ship therefore he was able to carve the name in the customers mind as a restaurant providing tasty food to fulfill their basic needs he innovated the food items as the
Beverage, now a days Devon is looking forward to attract more local and foreign customers through the cake and bread item.
During last 67 years they devolpe their business up to highest stranded opening numbers of branches within the kandy town not only that but also they have reach up to the top level in hotel business with tourist accomading. Proving facilities for weddings and other important ceremonies and providing comfernrs facilities for the business people.
Through the above mentioned excellent brand name DEVON they acquired. It was deeply rooted in their customer mind as a result of that there is possibility to expand the devon restaurant in to the katugastota town. After the new bridge custrantion the main roads were widen and now it appears as a pleasant and attractive market area.in addition to that katusgatota is popular junction with main roads. It is also populated area with Sinhalese , Tamil and Muslims. The devon has already won the popularity among the kandy people it is a advantage to open a new branch under the DEVON brand name.