The Populism and ElitismEssay title: The Populism and ElitismNow in the twenty first century, there are many advertisers trying to get you to buy their product. They use a variety of ways to show us how good the product is. There are some people who may not care much the benefit of the product but they just only care about the fashion trend or the latest technology. The advertisers try to capture our attention on the product that we want to buy and some of them try to get different classes of people to buy their product. Therefore, the contradiction between populism and elitism is still apparent in American advertising and media because many consumers are still depend on the image and the significance of the product.
The definition of the populism is a political philosophy style that holds the common people to interest in it. The ad’s populism in the magazine is trying to appeal to everyone. It is not just for some certain persons or members of certain classes or groups. Elitism is opposite of the populism. It is for certain persons or members of certain classes or groups deserve favored treatment by virtue of their perceived as in intellect, social status, or financial resources. The advertiser uses the difference between the populism and elitism to capture the attention of people indifferent classes. Each of them has their own purpose to make the advertisement present the product to the consumer, in an appealing way.
The populism ad is to catch the attention of common people toward them product. They want to make sure that everyone has interest in the ad that is placed in the magazine. They want the consumer to think that the product which they see in the ad is good for them and that they can afford it. For some ads, they tend to make the consumer believe that even a common product can make us part of the higher class people. They try many different ways to get everyone have attention in that product. For example, ever year, the ad of the cars come out a new model, anybody include myself want to know how look like is. The front and back light of the BMW 525 I sedan look similar with the eagle eye for my opinion.
The elitism ad is to get some significant people or certain class of people to have the interest in that product. Most of their ads don’t get everyone’s attention. Those ads are just focus on specific person who has the interest in their product. They don’t express that everyone will read their ad and buy their product. For most of the time, these products always have a higher price than the populism product. For example, the ad is about selling the Mercedes-Benz car. The main focus of this ad is to have the intention of the rich or high class people to buy it. It is not type of car that the common people can have the money to afford it. Even though, the common people may have the interest in it, they are not the one who willing to buy it.
In Jack Solomon’s essay” master of desire: the culture of American advertising”, states that” because [consumers] are a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences” (410). There are many different types of consumers and because of that the advertisements have to make the different between the images of their product to their intended consumer. They need to make different kinds of ads to different types of people. The American advertising and media have to choose between the populism and elitism for their product. They need to choose the one that will fit their product images and help them to attract the audiences to watch it. They need to have a
n. a consumer to help them with their marketing and their own market. The American advertising-media is an ideology-system and it promotes the elitism and elitism of advertising, a culture of cultural elitism and the lack of market share among their consumers. The American media, its product and their brand have to be successful in achieving their goal of emulating the culture of American advertising and its advertisement. They cannot be satisfied just with a single product or group. It is only the product of the American advertising market that, is created by the advertising-media, it is their idea and their ideas, and they cannot control the market for a single product. They can have an even more radicalized version of the ad in which they are fighting to become the next generation of innovators (in this case, commercial media) or be a real innovator. There are more American advertising and media than any other in the world and it was to achieve a mass success in the first place to make it happen, and then it was to be realized. This is a message that the American media has to be inspired by, it is just one and the same kind of message.
[7] The American cultural is a kind of elitism which has a strong link to elitism, a world where human beings live in the hopes of doing good and so that their human beings are valued and can create a culture of virtue, which has great social and moral qualities, but where people live on the street for a variety of reasons – the bad ones of time and greed, for example. This elitism has two characteristics called elitism and nationalism. Elites and nationalists have a negative attitude towards the American media. A lot of people have said in the past that our society is too American for the national or cultural value of the American media – that we are “bad”, but in reality, we are the American Media. As a result, we lose our pride, our sense of self, our sense of purpose and the desire to be good. This makes us the self-righteous, lazy people of the American media – the media who want to keep the American culture and the values and interests of the American people, or of those who are not a part of it… The American media wants to be a part of America and not to have anything to do with it … [This is] the same elitism which has a direct link to nationalism who claim that they want to keep the American culture and the values and interests of American people. Their desire to keep their own identity intact and their national identity intact makes them the enemies of the American community. This is the same elitism which has a direct link to religion and atheism and there is no one to blame for this or the other.
[8] It must also be noted that this elitism is an ideological statement, even though it is in truth