Essay About Position Of Electronic Games And Market Definition

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Executive Summary
1. Market Definition
INTRODUCTION
MARKET SECTORS
Console Versus Hand-Held
Hardware Versus Software
By Proprietary System
MARKET POSITION
Table 1: Position of Electronic Games in Consumer Spending (ÐЈbn and %), 1999
MARKET TRENDS
Advances in Console Processing Power
Other Technological Improvements
Development of Home Computing
Trend to Market Concentration
2. Market Size
THE TOTAL MARKET
Table 2: The UK Electronic Games Market
by Sector by Value (ÐЈm at rsp), 1996-2000
BY MARKET SECTOR
Table 3: The UK Electronic Games Market
by Sector by Value (ÐЈm at rsp), 2000
Consoles Versus Hand-Held
Hardware Versus Software
Peripherals and Accessories
SOFTWARE SECTORS
Software Prices
Software Genres
Table 4: Genres of Electronic Games,
LEADING GAMES SYSTEMS
Console Games
Table 5: Market Shares for Console Systems
Ж Hardware and Software by Value (%),
2000
Hand-held Games
PC Games
A GLOBAL PERSPECTIVE
Table 6: Imports of Electronic Games by Country (%), 1997 and 1999
3. Industry Background
RECENT HISTORY
Console Games
Other Formats and Technologies
Market Growth
INDUSTRY CONCENTRATION
DISTRIBUTION
Table 7: Retail Distribution of Electronic
Games by Value (%), 2000
Retailers by Sector
Other Distribution Aspects
TRADE ASSOCIATIONS
European Leisure Software Association
British Toy and Hobby Association
Scottish Games Alliance
4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS AND THEIR
BRANDS
Table 8: Selected Leading Suppliers to the Electronic Games Market by Turnover (ÐЈm), 1999/2000
Leaders in Consoles and Hand-Held
Games
Sony Corporation (Japan)
Company Structure
Table 9: Divisional Structure of Sony Corporation (Sales in ÐҐm), 1998/1999
Brands in Games
Financial Results
Table 10: Sony Corporation Games Division Sales (ÐҐm), Year Ending March
1995-1999
Financial Results
Nintendo Company (Japan)
Company Structure
Brands in Games
Financial Results
Sega (Japan)
Company Structure
Brands in Games
Financial Results
Leaders in Games Development and
Publishing
Table 11: Leading Publishers of Electronic Games by Country, 2000
Electronic Arts Ltd
Financial Results
Eidos PLC
Financial Results
Other Games Publishers
Arcade Games Suppliers
ADVERTISING AND PROMOTION
Table 12: Main Media Advertising
Expenditure for Electronic Games (ÐЈ000),
Year Ending September 1997-2000
Table 13: Main Media Advertising
Expenditure on Leading Brands of
Electronic Games (ÐЈ000),
Year Ending September 2000