Prepare Presentation
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Choose a company and prepare presentation and group report following the steps below:
Briefly describe the companys background and position on the market
Evaluate the context and competitive environment and their effects on the firms innovation strategy (e.g. industry structure and complexity; usual time-to-market, etc)
Analyse and discuss the companys approach to innovation (e.g. radical, incremental; product, process etc) and provide some examples of companys recent developments
On the basis of these four steps suggest a potential new product/service the company could launch and suggest the steps that a company needs to undertake in this process.
Evaluate potential sources of success and difficulties of this product/service development and adoption by customers.
Choose a company and prepare presentation and group report following the steps below:
Briefly describe the companys background and position on the market
Evaluate the context and competitive environment and their effects on the firms innovation strategy (e.g. industry structure and complexity; usual time-to-market, etc…)
Analyse and discuss the companys approach to innovation (e.g. radical, incremental; product, process etc…) and provide some examples of companys recent developments
On the basis of these four steps suggest a potential new product/service the company could launch and suggest the steps that a company needs to undertake in this process.
Evaluate potential sources of success and difficulties of this product/service development and adoption by customers.
Choose a company and prepare presentation and group report following the steps below:
Briefly describe the companys background and position on the market
Evaluate the context and competitive environment and their effects on the firms innovation strategy (e.g. industry structure and complexity; usual time-to-market, etc…)
Analyse and discuss the companys approach to innovation (e.g. radical, incremental; product, process etc…) and provide some examples of companys recent developments
On the basis of these four steps suggest a potential new product/service the company could launch and suggest the steps that a company needs to undertake in this process.
Evaluate potential sources of success and difficulties of this product/service development and adoption by customers.