Marketing Management – Exam – Jamesgong1974
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Business
Marketing Management
Pre-course ReportPrepared by Yanran Fang（房俨然）Date: Oct. 17, 18, 19, 20, 2015Congratulations on your enrollment in the CHEMBA program! The program will be intense and rewarding.The Organizational Behavior course tends to equip you with state-of-the-art, empirical knowledge so that you can understand the psychological principles at play either when you are a team member or when you are leading a team. To accomplish this and maximize your learning, we will approach a variety of topics from multiple perspectives. Thus, both professors may address similar topics, but from a different background, context, and perspective. The course goals are: 1) Improve your analytical abilities and your capacity to understand and predict the behavior of individuals, groups, and organizations. 2) Provide you with knowledge to analyze, manage, and lead people with diverse background, in diverse organizational settings. 3) Practice and apply these skills in cases, exercises, and simulations. 4) Understand that there is no “cookbook” formula to being a great leader.To maximize your learning, you should: 1) Be prepared. The reading and case preparations take a substantial amount of time. 2) Engage in constructive discourse. Constructive discourse requires that you are willing to honestly share your own views and that you are considerate of others’ views.In this report, you may find:Course InformationClass RulesConcise Course ScheduleGrading Rules After Course AssistanceCourse InformationCourse Title: Organizational behaviorInstructors: Professor Michelle K. Duffy and Professor Deepti BhatnagarTeaching Assistant: Yanran Fang (房俨然)Course Dates: October 17, 18, 19, 20Class RulesRead Assigned Readings before Each Class – The class will be a waste of your time if you have not at least skimmed the readings (especially the cases) ahead of each class meeting to learn what the issues and context are. Tent Cards – Tent cards must be displayed at all times, if you wish to receive a grade in the class.Missed Class – The Teaching Assistant should be notified in advance or as soon after the class as possible in case of an emergency. In order to be excused, the person missing the class must write a paper of approximately two pages for each class missed. Submit Individual Project on or before the Due Time – Two individual taken home assignments are required. Delay in submitting will result in negative influence on final grade.Concise Course ScheduleNote: I design the following schedule in the purpose of reminding you some important information. For more details, please refer to the newest version of course syllabus.SessionScheduleTopicsReadingsInstructorModule 1- Professor Duffy’s segment:1Sat. 17,Oct.9:00- 9:30Course IntroductionProfessor Duffy2Sat. 17,Oct.9:30-12:00Leadership & Motivation – High Impact Practices for Leading and Motivating Others3Sat. 17,Oct.2:00-2:30Leadership & Motivation – High Impact Practices for Leading and Motivating others- Continued4Sat. 17,Oct.2:30-6:00Power & Influencing and Managing Others at WorkCase: Managing your Boss5Sat. 17,Oct.6:00-7:00Assignment of Team Presentation6Sun. 18, Oct.8:00-10:00Employee EngagementCase: Xiamen Airlines case 7Sun. 18, Oct.12:00-2:00Consulting Teams work on Solution Based Problem Analysis8Sun. 18, Oct.2:00-4:00Conclusions and Team PresentationsModule 2- Professor Bhatnagar’s Segment:1Mon. 19, Oct9:00-1:00Individual Behavior, Perception and Interpersonal effectiveness1. Perceptual Processes 2. Fill up the questionnaire: Exploring your personalityProfessor Bhatnagar2Mon. 19, Oct2:00-5:005:00-7:00Team DynamicsTeam Presentation Preparation1. The Abilene Paradox 2. Is Silence Killing Your Company? 1. Case: Strike in Space 2. Parables of Leadership 3Tue. 20, Oct8:00-11:3011:30-1:00Conflict and Negotiation in the WorkplacePresentation Preparation and Lunch1. Want Collaboration? Accept- And Actively Manage – Conflict 2. Six Habits of Merely Effective Negotiators Presentation Preparation and Lunch4Tue. 20, Oct1:00 pm -3:00 pmManaging Talent and Leadership1. Case: Bob Knowlton (A) 5Tue. 20, Oct3:00-4:00Team Presentation-2, Discussion and ConclusionBe sure to read all assigned materials including textbook and cases before each class.Grading RulesNote: Final grade shows the evaluation on your studying from the professors. If you want to get a satisfactory grade, the following grading rules can not be neglected.
Continue for 4 more pages »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2016, 07). Marketing Management. EssaysForStudent.com. Retrieved 07, 2016, from
“Marketing Management” EssaysForStudent.com. 07 2016. 2016. 07 2016 <
"Marketing Management." EssaysForStudent.com. EssaysForStudent.com, 07 2016. Web. 07 2016. <
"Marketing Management." EssaysForStudent.com. 07, 2016. Accessed 07, 2016.
Essay Preview
By: Jamesgong1974
Submitted: July 30, 2016
Essay Length: 1,020 Words / 5 Pages
Paper type: Exam Views: 335
Report this essay
Tweet
Related Essays
Subway Marketing Management Case Analysis
Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of
1,199 Words | 5 Pages
Starbucks Marketing Management
MBA 631: Marketing Management Presented By Alankar Kale Y4125006 Chhabad Pavan Y4125016 Jyoti Narang Y4125019 Manjusha Kale Y4125021 Venugopal K.G Y4125047 Vijay Anand Y4125048 Yashodhan
1,009 Words | 5 Pages
What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?
According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The
563 Words | 3 Pages
Marketing Management
Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in
273 Words | 2 Pages
New Marketing Manager
New Marketing Manager This situation represents possibly the representativeness heuristic, with using the A, B and C's. A is representing a woman, B is representing
579 Words | 3 Pages
Similar Topics
Toyota Hybrid Marketing Management
Internet Marketing Management
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter