Safe Haven for Pregnant Teens
Essay title: Safe Haven for Pregnant Teens
Safe Haven for Pregnant Teens
Marketing Plan
70-20 Parsons Blvd.
Flushing, NY 11365
Phone: 917-815-2570
Fax: 123-456-7890
Email:[email protected]
Web Site:
Lynn S. Jeffries
Table of Contents
EXECUTIVE SUMMARY
MARKETING OBJECTIVES
PRODUCTS OR SERVICES
PROJECTED OUTCOMES
SITUATION ANALYSIS
COMPANY ANALYSIS/INTERNAL ANALYSIS
TECHNOLOGICAL COMPETENCY/EXPERTISE
MACRO-LEVEL MARKET (INDUSTRY) ANALYSIS
PRODUCT/SERVICE ANALYSIS
MARKET SEGMENTS
MAJOR COMPETITORS/PARTICIPANTS
PROJECTED MARKET GROWTH/MARKET SHARE OBJECTIVES
EXTERNAL ANALYSIS
CURRENT OPPORTUNITIES
POTENTIAL FUTURE OPPORTUNITIES
ENVIRONMENTAL THREATS
COMPETITIVE THREATS
TECHNOLOGICAL THREATS
MARKETING RESEARCH
PRIMARY RESEARCH
SECONDARY RESEARCH
CONSUMER ANALYSIS
CUSTOMER PROFILE
CONTINUOUS CONSUMER MONITORING AND RESEARCH
TARGET MARKET(S) AND PROFILE(S)
MARKETING AND PROMOTION/ADVERTISING OBJECTIVES
MARKETING OBJECTIVES
PROMOTION/ADVERTISING OBJECTIVES
BRANDING CONCEPTS/OBJECTIVES
CREATING A BRAND IMAGE
PRODUCT, PRICE AND DISTRIBUTION STRATEGIES
PRODUCT DESCRIPTIONS AND PRODUCT/SERVICE MIX STRATEGIES
PRICING STRATEGIES
DISTRIBUTION STRATEGIES
SALES PROJECTIONS
MARKETING BUDGETS
BUDGETING LIMITATIONS AND ASSUMPTIONS
RETURN GOALS
OBJECTIVE AND TASKS
E-COMMERCE/INTERNET MARKETING STRATEGY (OPTIONAL)
E-COMMERCE INFRASTRUCTURE
E-COMMERCE OBJECTIVES
WEBSITE CONTENT
ADVERTISING
ADVERTISING STRATEGY
ADVERTISING EXECUTION
SALES PROMOTION
INTERNET SALES PROMOTION STRATEGY (OPTIONAL)
TRADITIONAL MEDIA STRATEGY
CHANNEL STRATEGIES: PUSH AND PULL
PUBLIC RELATIONS
INTERNET PUBLIC RELATIONS STRATEGIES
TRADITIONAL MEDIA PUBLIC RELATIONS STRATEGIES
IMPLEMENTATION AND CONTROL
APPENDIX
Executive Summary
Safe Haven for Pregnant Teens is an adult-supervised supportive home for pregnant teens. Our center will target pregnant teens between the ages of 13 and 19 that are either homeless, living in shelters or living in foster/group homes. The centers goal is to provide these teens with a second chance at life. We will provide these teens with the necessary resources to deal with their decision of becoming a single parent. These teens will leave our center being productive, contributing citizens to society.
Currently there are two other agencies with programs that provide live in services to pregnant