Info, Tech, and Analytics at Acme Corp.Sealed Air Corporation Way ForwardBLUF: Double down and revamp efforts to promote AirCap as a superior product to distributors – do NOT enter the uncoated bubbles market.Sealed Air Corporation should NOT enter the uncoated bubble market. Sealed Air should respond to the changes in the marketplace by: Rebalancing is marketing & sales approach. Have all 62 salespeople allocate 35% of net time to AirCap sales efforts (to distributors).Incentivize distributors to demonstrate AirCap use and application to customers.Adopt an Amsoil-type mentality, promote a “first in coated bubbles” and assert its superiority in its class. Then charge a premium price as people will pay a premium if they think it is superior. Price is an indicator of quality (
) and not quantity. In other words, it is simply a list of products or services available in AirCap that they are interested in and/or would like to buy. Sealed Air’s Predictability, Security and Customer Protection should be a top priority over products and services that are considered at a lower price. The cost to purchase any product or service (both individually and as part of a package) should be limited for both a product and service only, NOT their ability to be fully implemented in AirCap. That said, a customer is always trying new ways to get the best deal for him or her. Sealed Air’s “Get AirCap ” program helps improve customer experience, product quality, customer experience in the marketplace, and other ways. AirCap must meet the requirements of the Predictability, Security and Customer Protection (PSCP) Exceptions. Aircap must be tested and developed to deliver true, consistent, and comprehensive customer experience and customer success.Sealed Air will not provide new products or services to consumers using any of these exceptions. Sealed Air is not a “marketer” because AirCap has not been developed for delivery yet. It is being released under a separate initiative to encourage further innovation in the area of sales tactics.I would make it so that I don’t mention that I can’t help but get confused along the way.
) and not quantity. In other words, it is simply a list of products or services available in AirCap that they are interested in and/or would like to buy. Sealed Air’s Predictability, Security and Customer Protection should be a top priority over products and services that are considered at a lower price. The cost to purchase any product or service (both individually and as part of a package) should be limited for both a product and service only, NOT their ability to be fully implemented in AirCap. That said, a customer is always trying new ways to get the best deal for him or her. Sealed Air’s “Get AirCap ” program helps improve customer experience, product quality, customer experience in the marketplace, and other ways. AirCap must meet the requirements of the Predictability, Security and Customer Protection (PSCP) Exceptions. Aircap must be tested and developed to deliver true, consistent, and comprehensive customer experience and customer success.Sealed Air will not provide new products or services to consumers using any of these exceptions. Sealed Air is not a “marketer” because AirCap has not been developed for delivery yet. It is being released under a separate initiative to encourage further innovation in the area of sales tactics.I would make it so that I don’t mention that I can’t help but get confused along the way.
) and not quantity. In other words, it is simply a list of products or services available in AirCap that they are interested in and/or would like to buy. Sealed Air’s Predictability, Security and Customer Protection should be a top priority over products and services that are considered at a lower price. The cost to purchase any product or service (both individually and as part of a package) should be limited for both a product and service only, NOT their ability to be fully implemented in AirCap. That said, a customer is always trying new ways to get the best deal for him or her. Sealed Air’s “Get AirCap ” program helps improve customer experience, product quality, customer experience in the marketplace, and other ways. AirCap must meet the requirements of the Predictability, Security and Customer Protection (PSCP) Exceptions. Aircap must be tested and developed to deliver true, consistent, and comprehensive customer experience and customer success.Sealed Air will not provide new products or services to consumers using any of these exceptions. Sealed Air is not a “marketer” because AirCap has not been developed for delivery yet. It is being released under a separate initiative to encourage further innovation in the area of sales tactics.I would make it so that I don’t mention that I can’t help but get confused along the way.