Clinton Presidential ReportClinton Presidential ReportClinton Presidential ReportOne of the toughest jobs the president has is to understand their proper role as representative of the people and you President Clinton are no different from any other president in that respect, but you are different because of the recent scandal involving Monica Lewinsky, perjury, and the obstruction of justice (Pfiffner 456-457). In understanding how to handle the scandal we must look at the history of modern presidential scandals.
The first example of a presidential scandal I offer to you is the example of Richard Nixon. President Nixon had a group known as the plumbers work for him and commit illegal acts throughout his presidency. The plumbersā main objectives were to stop leaks out of the white house and carry out other tasks of political intelligence and sabotage for him against his political opponents. James P. Pfiffner, political scientist and author, wrote; āWhat eventually brought down President Nixon was his involvement with the cover-up of the crimes. Nixon never seemed to consider seriously the possibility of denouncing the break in and promising that the White House would not conduct any such activity in the futureā (Pfiffner 448). Nixon failed to realize that the most effective way in spinning the scandal would be to admit guilt and ask for understanding directly from the American people. Nixon did the exact opposite of being forward and truthful with the American people and consciously attempted to cover- up his involvement with the scandal and the plumbers. He paid the price by resigning while impeachment charges were being brought against him in congress.
The second example of Presidential scandal spin control is Ronald Reagan. As Pfiffner says, āReagan had become extremely concerned with the plight of the hostages in Lebanon (during his tenure as president)ā (Pfiffner 450). Due to his concern he allowed members of his staff to make arrangements to exchange U.S. arms and spare parts for Iranian intervention to have the hostages in Lebanon released. āThe secret attempt to fund the contras was in direct violation of public law and a serious threat to the constitutionā, discusses Pfiffner (Pfiffner 453). The difference in how Reagan and Nixon handled their own presidential scandals are as different as night and day.
Pfiffner writes, āPresident Reagan did not stonewall the investigations, as President Nixon had [ā¦] He established the Tower Board to investigate the matter; he brought the special counsel David Abshire to ensure that there would be no cover- up [ā¦] He refused to claim executive privilege and turned over documents to the independent counsel and congressional investigators. Thus President Reagan salvaged his presidency from what might have been far worse consequencesā (Pfiffner 454).
Reagan and his staff handled the scandal quite well through the media. Representatives and staff of Reagan would show the media different polls daily, which the white house had paid to get taken. These polls showed that the American people still had faith in Reaganās ability to lead the nation. Today this scandal is seen less negatively than other presidential scandals of recent history. I would suggest that you hire a political scientist to take, collect, and interpret poll data and redistribute that information to the American people through the media immediately.
After the admittance of wrong doing and being forward and truthful with the American people a positive image must be developed and pushed to the media and the public on a daily basis. Immediately after the scandal your presidency must be concerned primarily with maintaining and also increasing public support and sympathy for yourself. The media is the key to communication and communication is the key to gaining public support with the American people. So to gain public support you must effectively use the ābully pulpitā, as Teddy Roosevelt once did. President Teddy Roosevelt proclaimed, āPeople used to say of me that I [ā¦] divined what the people were going to think. I did not ādivineā [ā¦] I simply made up my mind what they ought to think and then did my best to get them to think itā (Pfiffner 185). This shows how President Roosevelt successfully used the bully pulpit, to shape his image, agenda, and policies through
s. By this time Mr. Ford was already in a state of full disarray, that is, if the president had been impeached. In fact, Mr. Lincoln and a number of other members from his own office were under pressure after the scandal to resign or be put out of office. (The Illinois state judiciary was reportedly considering a formal investigation into this subject after the scandal broke to resolve the matter.). Furthermore, the only information that Mr. Ford had about the issue as a whole was what some in the press believed was the opinion of some of his fellow congressmen (which would be the President himself). He also was trying to get some people to follow the lead of the president on this. Mr. Mudd’s statement as to why we should not pursue criminal charges for the scandal is a matter of great concern to us. If these people want to talk about “whistleblower” charges, what we really have is a press and a public relations campaign of silence, and Mr. Ford’s public appearance in public was a mere publicity stunt to get people to back Mr. Mudd. Mr. Ford was actually quite sincere about this, but he was clearly not trying to get a few people to believe him:
President, the people will hear what your words say about me. (Pfiffner 185).
“I don’t believe in this sort of thing. All I believe is that any president, regardless of their credentials, can govern and they should obey the laws. . . . If any president wants control of the media āthe people in Washington will have control.” (Pfiffner 185).
You know what my position is? That I feel the press is the most important thingāand that is the same press as the press, you know, we always use that. I do have opinions and opinions, but I do not think that they are going to be backed up by the American people so there is no way around thatā (Pfiffner 185).
What that’s saying is that a lot of these people will go against their will to not do the right thing in the name of the people, and I believe that we would all lose that support for that.
In any case you know, the public can tell what your views areā (Pfiffner 185).
Mr. Ford knows what that means. I believe strongly in what he knows.
I don’t really know if he means to speak for the rest of the country; maybe he means to speak to the general public and then, of course, people can feel sorry for those two. (Pfiffner 185).
I don’t think I’ll be able to bring up anything that’s really relevant to the current situation but I do think you have to keep in mind that this is something that they are dealing with, and we’ve had an election where these same people have talked about this. So we don’t have to be worried about the situation.Ā (Pfiffner 185).
That doesn’t mean that our president won’t talk about it. Mr. Mudd really needs to start talking about this and also in the interest of everybody there wants a change in this country. (Pfiffner 185).
There’s also something important I just want to mention about this. The reason you’re looking at it this way is that all of the