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One month before your show
Invite card
One month before opening date, artists should begin considering the invite card and image. The two artists showing should decide whether they each want their own card, or whether a card featuring images from both artists would be preferable
Invite cards are designed with Adobe Illustrator on the gallery computer using a 300 dpi image at least 5″x5″
The gallery director requires, exhibition dates, opening reception date and time, correct spelling of artists name, exhibition title, a 300 dpi (resolution) digital image, 5″x5″ of the invite card image, and a CD-ROM to burn the invite card onto for delivery to the printer
The gallery usually uses Mafu Jiang as our printer. His mailbox is located at 212 Lansdowne just south of Dundas, mobile # is 416-303-3214. The cost is $160 for 1000 cards 4×6. The turn-around time for cards is about a week to 2 weeks
Once the invite cards are ready, the artists should consider if they want to use the gallery mailing list or their own, or a combination. The gallery director can print the labels for the mailings through the FileMaker Pro database. The two artists showing should also consider whether they wish to mail the invite cards together in an envelope or separately
3 weeks before show opens
Press release
Slate advertisement
Just before the time of mailing, around 3 weeks before the show start, a press release should be written, either for each artist exhibiting, or for both artists together.
The 2 next artists should provide a completed artist statement to the gallery director and have her write a press release for the shows, or make an appointment to work with the gallery director to write the press release. This press release should be photocopied and included in the envelopes that are to be mailed to the collectors and press contacts
A small paragraph from the press release or the artists statement can be used to submit to the SLATE art guide, along with the show opening date, title, medium of work, and such, as this is due approximately 3 weeks before the month of exhibition, ie. the second week of April for May listings. Slate ads cost $133.75 each and that gets divided between however many artists we advertise depending on the schedule of the guide and the gallery schedule; sometimes it is divided by 4 and sometimes by 2.
2 weeks to show time
Labels printed
Invite mailing
Prior to mailing the invite cards, the artists should contact the gallery director to print out the mailing labels from the database
2 weeks before the show start, the mailing of invites should be done. The Toronto East Processing Unit is located at 969 Eastern Avenue between Leslie and Coxwell and will mail items out directly within a day or two in Toronto if youre running late. It is recommended that the artists include a press release in the envelopes going to both the press and collectors.
1 week before show set-up
Email press release
Notify gallery listings: NOW, eye, Globe, the Star, etc.
Vinyl lettering for window
Get keys for gallery
Draft of price list
One week before the show opening, on the Wednesday or Thursday, the gallery director will send out an email containing your images and the press release to our email list including all of the press listings for NOW, Globe and Mail, Toronto Star, Whats On, Eye weekly, and Instant Coffee
The artists should arrange to pick up a gallery key from the gallery director during gallery hours
The two artists should arrange for window lettering to be made. Loop usually uses BQ Signs at 1088 College, at the NE corner of College and Dufferin. The fellows name is Bao and his number is 416-516-8831. He will usually cut the lettering while you wait and he offers the best prices in town
The two