Beneath the 1000 Feet of Shit Under Earth.
Beneath the 1000 Feet of Shit Under Earth….
sndnsmdksdlm,m jfkjdjwejoewirfmknfnjfnjefkemdmfUsing Women?
At the cost of sounding a true blue feminist, Ill go a step further and say , however advanced our graphic rendering techniques may go and the production quality may have enhanced by leaps and bounds – but women have been and remain the same old ‘object in most of the advertising that hits our TV screens.
Shes either the pretty face to keep you hooked for 30 sec or the soft voice of worldly wisdom guiding you to make the right ‘commercial choice.
Be it, preaching about the general goodness of anything and everything one may feel the need to purchase (from a nail paint to an enamel paint) or being pitched as some one to woo as the sole reason one might need to purchase something that by a long shot might be absolutely irrelevant (from a motorbike to mens suiting range), sometimes it surprises me to see how well the ad-‘men have been using women and well using them, to sell stories and more.
Its all about getting hooked!
One always finds reasons, when one looks for them. Perhaps , the reason why women have been and would remain a permanent fixture in most successful ad campaigns and I am saying this after a lot of thought is because of the sheer canvas of emotions that they bring on screen to match up to the techni-colour quality of our TV screens.
From envy “Uski saari, meri saari se safed kaise?” to pure indulgence” Kya swaad hai zindagi mein”, thousands of iconic brand campaigns (and millions of totally forgettable ones) have found their footing with a strong female persona to string it all together. Expecting, men to act like that kind of ‘Hook, would be a little too much to ask for ..eh?
But the question remains, are women being used to enhance only the ‘visual appeal of the campaigns or theres more than what meets the eye.
When was the last time one would have seen a commercial being aired on TV and seen