Allsecure Business Plan
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Allsecure Plan
Business Plan
Contents
Contents 1
Executive Summary 1
Mission 1
Requirements for Success 1
Corporation Summary 1
Start-up Summary 1
Market Analysis 1
Phases of the Market Research 2
Market Definition 2
Current Competition 2
Audience Requirements 2
Executive Summary
ALLSECURE is a privately held corporation that publishes information on data security. The companys primary vehicle will be a Web site with the following address: www.course.all-secure.com. The Web site will target businesses who seek information on the best way to store and transmit data. AllSecure will generate revenue by selling advertising space.
Mission
The primary goal of AllSecure is to become the industry leader in rating the security of data storage and transmission services. For AllSecure to succeed, potential customers must know that consulting AllSecure provides the security information they require.
Requirements for Success
The ability to supply unfailingly accurate information on industry-wide data security.
Reputation for respectability and reliability in the data storage community, as evidenced by favorable reviews in trade magazines.
Up-to-date assessments of business needs.
Corporation Summary
AllSecure is a new company that seeks to publish the most accurate information on data storage and transmission. The companys Web site will serve businesses who seek information about data storage and transmission services.
Start-up Summary
Total start-up expenses (including legal costs, initial Web site design and testing, and computer equipment) are $35,000. We require start-up assets of $185,000 in initial cash to cover additional site development and office expenses.
Market Analysis
We have conducted extensive market research to determine:
Profile of target audience
Size of target audience
Profile of potential advertisers
Number of potential advertisers
The answers to these questions