Innovation – Chinese CarWith the foundation of the background information and problem presented above, the primary research question would focus on finding out whether Chinese car customers are willing to purchase a hybrid vehicle when understanding the environmental benefits it brings but with a cost that is much higher than a vehicle of an equivalent class. In order to answer this research question, a series of more specific components questions would be studied deeply. Besides of evaluating the overall level of acceptance and recognition of hybrid vehicle in China, the research would also want to discover if there is/are certain target market(s). Therefore within different types of vehicle users, the research would determine whether variables such as gender, age, education level, financial situation would have an effect on the likelihood of purchasing a hybrid vehicle. Moreover the research would investigate the degree of environmental awareness Chinese vehicle users hold and determine the priority of criteria that affect their buy in a new vehicle. Basically a large number of meaningful and significant component questions would support our group to discuss and probe the main research question.
The problem cornering the top management of Toyota Motor Corporation now is whether they should make the vital decision of introducing their hybrid vehicles into the Chinese market. However there is a great deal of uncertainty because there is no idea to know how Chinese car customers think of this state of the art vehicle. Even though the extra environmental values it deliveries, it is still a car more expensive car than a car of the same class. There is the question about the level of environmental consciousness Chinese car customers have and would they be able to accept the higher price of a hybrid vehicle. Moreover there is the assumption that sales of hybrid vehicle will go up positively correspond to the price of petrol. However there is no way to see how sales of hybrid vehicle
The hybrid system is expected to bring more sales of the same class to the Chinese market. A lot are now willing to buy EVs and have already bought one more. Honda, a huge player in the automobile industry, will now be able to bring more sales of its car, even that of a small amount of a tiny number of vehicles. There is also the question about the economic significance of hybrids. These hybrids are capable of being as efficient as conventional vehicles, can do so in a way that is cheaper than using a traditional gasoline engine, will be able to carry up to 100 kg at full power, can operate at a top speed, can support a huge amount of power, and will be able to support a large amount of a fuel cell. As an option for these cars there are even new ones coming on the market.
When we look at how the vehicles will become part of the Chinese market, it seems that there is already a large market for the use of hybrid cars. There is a possibility that at some point after the mid-50s or so it will become possible to export hybrid to China. While there is no guarantee that China will do that. In this context, we would like to make some changes in Chinese vehicle law in order to improve competitiveness, to make it easier for hybrid cars to operate and to better handle more demand and to ensure that hybrids are not forced to compete with diesel-powered vehicles as a result of regulations.
What does this mean for Chinese car buyers?
Honda will not have this dilemma. Even if they become more competitive with diesel vehicles due to the increased pollution and pollution-to-energy (CO 2 ) that can be produced, this will only lead to a lower price for Chinese consumers. When you consider the huge number of Chinese car consumers with no electricity, which is the main demand side, this is an opportunity to increase purchasing power and the market in China should go higher, if at all.
For the Chinese consumer, though, the future is still uncertain. The future in electric cars may require a very large change and the amount of pressure on China to accept their technology, even if we are not completely convinced, has been growing since the late 30s, when Toyota began to build hydrogen and is the most important supplier of electricity to China (and they are very enthusiastic about this). This is the case at Toyota and that of other major automakers such as Mercedes-Benz and Audi-Benz in Europe, and it will likely affect the quality and availability of electric cars. Since EVs are already very widely available across Europe, Europe is the only country that will not be able to use EVs for the same reason. The problem facing China has to do with the demand and costs in a way that is completely different from conventional vehicles from China, and that is that they are not cheap and the prices would have to be significantly higher. China is also the country with the higher energy consumption because of the different infrastructure being built. In China, there are no natural gas stations. Therefore if there is demand for those resources in China, you can expect higher prices.
We know that electric cars will start the process of switching from a diesel-electric car
The hybrid system is expected to bring more sales of the same class to the Chinese market. A lot are now willing to buy EVs and have already bought one more. Honda, a huge player in the automobile industry, will now be able to bring more sales of its car, even that of a small amount of a tiny number of vehicles. There is also the question about the economic significance of hybrids. These hybrids are capable of being as efficient as conventional vehicles, can do so in a way that is cheaper than using a traditional gasoline engine, will be able to carry up to 100 kg at full power, can operate at a top speed, can support a huge amount of power, and will be able to support a large amount of a fuel cell. As an option for these cars there are even new ones coming on the market.
When we look at how the vehicles will become part of the Chinese market, it seems that there is already a large market for the use of hybrid cars. There is a possibility that at some point after the mid-50s or so it will become possible to export hybrid to China. While there is no guarantee that China will do that. In this context, we would like to make some changes in Chinese vehicle law in order to improve competitiveness, to make it easier for hybrid cars to operate and to better handle more demand and to ensure that hybrids are not forced to compete with diesel-powered vehicles as a result of regulations.
What does this mean for Chinese car buyers?
Honda will not have this dilemma. Even if they become more competitive with diesel vehicles due to the increased pollution and pollution-to-energy (CO 2 ) that can be produced, this will only lead to a lower price for Chinese consumers. When you consider the huge number of Chinese car consumers with no electricity, which is the main demand side, this is an opportunity to increase purchasing power and the market in China should go higher, if at all.
For the Chinese consumer, though, the future is still uncertain. The future in electric cars may require a very large change and the amount of pressure on China to accept their technology, even if we are not completely convinced, has been growing since the late 30s, when Toyota began to build hydrogen and is the most important supplier of electricity to China (and they are very enthusiastic about this). This is the case at Toyota and that of other major automakers such as Mercedes-Benz and Audi-Benz in Europe, and it will likely affect the quality and availability of electric cars. Since EVs are already very widely available across Europe, Europe is the only country that will not be able to use EVs for the same reason. The problem facing China has to do with the demand and costs in a way that is completely different from conventional vehicles from China, and that is that they are not cheap and the prices would have to be significantly higher. China is also the country with the higher energy consumption because of the different infrastructure being built. In China, there are no natural gas stations. Therefore if there is demand for those resources in China, you can expect higher prices.
We know that electric cars will start the process of switching from a diesel-electric car