Product Delivery Process
3) Products: This is achieved by its commitment to sourcing all its requirements from local farmers and suppliers In India McDonalds pioneered the cold chain management which helps keep vegetables and processed products safe for a longer time. Potato farming in Gujarat Radhakrishna Foodland (Distribution partner) focused all its resources to meet McDonalds expectation of Cold, Clean and On-time Delivery. Best quality standardized ingredients ensure standardized preparation standards can be followed. Every product has a fixed procedure of preparation. However, newer McDonald’s stores offer MFY (Made for You) where the product is made only after the order is placed.
Q2. Identify, number and describe three potential fail points (points in the process where problems may occur) and/or bottlenecks (points in the process where backups or slow delivery may occur)?
1) Insufficient space to sit : McDonalds wishes to rework on its restaurant interiors and match up to those of its self-owned restaurants, However the problem that they have encountered is that franchisee owners are unwilling to invest in interior design.
2) Long Queue: The customary trend of people queuing outside McDonalds especially during the weekends. This is due to the limited capacity space in the restaurants. This has been a persistent management problem for McDonalds. Even though the management at McDonalds has been trying to search for a solution for the same, it fears doing so pertaining to cost issues.
3) Product Delivery process.
Q.3) Suggest possible solutions/ alternatives to address these (potential) problem areas?
1) McDonalds Should start home delivery services, so that space can be optimized.
2) They should open more counter