Discuss the Product Development Process and How the Steps Relate to the Products Developed Through the Television Show – Case Study – markgu
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Discuss the Product Development Process and How the Steps Relate to the Products Developed Through the Television Show
1. Discuss the product development process and how the steps relate to the products developed through the television show.
Step 1: Generate an idea for the product. Survey customers for feedback on existing products. Estimate the cost and expense. List all ideas for the product.
Step 2: Make market strategy and market plan, create a brand strategy based on their product as well as acknowledge of brand awareness. Contestants are mentored and judged by a team of experts in advertising, branding and development.
Step 3: Contestants communicate with the advertising mentors to figure out the brand name and package. So that the judges can estimate the contestants’ product, packaging and product launch by their understanding of the market. Then they will forecast which product is going to be most popular on the shelves of Woolworths.
Step 4: The price varies on each product, depends on the quality and manufacturing. Therefore, the marketers need to know the price benchmark and then make the pricing strategy.
Step 5: The viewer for the tv show could be invited to purchase the product from Woolworths on after the episode. So the product would reach out to a broad market.
2. Discuss the importance of branding in a supermarket product. How have the brands been developed for each of the products?
The branding in a supermarket product is important, because people will definitely tell others about their favorite brands especially for supermarket products. Therefore, a strong branding material is critical for generating huge referrals. Moreover, brands could build customer loyalty, make consumers to make decisions more quickly. The certain brands’ package could always attract consumers’ attention. Taking the advantage of TV shows to build the brand awareness to consumers, brand associations, brand loyalty and the concept of perceived value.
3. These products utilise a high degree of customer involvement in the product’s
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“Discuss the Product Development Process and How the Steps Relate to the Products Developed Through the Television Show” EssaysForStudent.com. 04 2017. 2017. 04 2017 < "Discuss the Product Development Process and How the Steps Relate to the Products Developed Through the Television Show." EssaysForStudent.com. EssaysForStudent.com, 04 2017. Web. 04 2017. < "Discuss the Product Development Process and How the Steps Relate to the Products Developed Through the Television Show." EssaysForStudent.com. 04, 2017. Accessed 04, 2017. Essay Preview By: markgu Submitted: April 4, 2017 Essay Length: 525 Words / 3 Pages Paper type: Case Study Views: 486 Report this essay Tweet Related Essays The Human Resource Development Process CONTENT 1) Content 1 2) Introduction to human resource development process 2 3) The human resource development process 3 4) The importance of Human resource 2,749 Words  |  11 Pages New Watch Product Development Process New-product development process Idea generation Nowadays watch is an essential part of human. It performs a social status or lifestyle of user. There are many 1,297 Words  |  6 Pages Takaful and Retakaful: Products and Processes TAKAFUL AND RETAKAFUL: PRODUCTS AND PROCESSES NOTES Table of Contents 1. Risk and Uncertainty 2. Role of Takaful 3. Takaful vs Conventional Insurance 4. Issues 6,598 Words  |  27 Pages Sketch a Process Flowchart of Bba’s Traditional Flavor Development Process Case: Bush Boake Allen (HBS Case) 1. Sketch a process flowchart of BBA’s traditional flavor development process. * What roles do customers, R&D, marketing and 832 Words  |  4 Pages Similar Topics Media Skills Development Main Ethical Considerations Relation Production Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter