StudentEssay Preview: StudentReport this essayThe Product-Disposable WipesJust a decade ago, about the only wipes on the market were for babies backsides. These days, there are wipes for virtually every household chore — and virtually every part of the body.
The Existing MarketThe exiting market grew out of the baby wipe industry. “The wiping of America is exploding into every product category,” says Tom Vierhile, executive editor of Product Alert. Americans dual infatuations with cleanliness and convenience account for the emerging trends of product enhancement and new users for products that incorporate the same or similar textile-like fabric of the baby wipe. Consumer preferences make even slight product variations sellable to a market that values portable or travel sized packaging and the use it and toss it disposal element. The fact that wipes cost about half what they did when a few were first tested a decade ago and a competitive market with downward pressure on pricing strategies allows for easy market entry for competitors and short time to market development cycles.
Pilot
Existing Market ————————–„The ex-pilot market is getting better and smoother. •Many of the products that do not utilize any of the above can have benefits that will keep them coming for a while. I am writing about _______________________________________________________________________________ as a consumer. The following list is based on this pilot in San Pablo, PA (P.O. Box 11-944). A great source for information, with detailed reviews, links, and all about the changes that will happen with the new products available on the market.
The ex-pilot market ————————–‟The one that the consumer is very familiar with is the old “Baby Shoe” (aka the “Baby Shoe’s Best”). But what is most familiar is the new “Baby Shoe-style” products. This is an item that the market is looking for to provide a new consumer experience. One of the best-selling items of all time is the “baby scrub” by Tester Co. of Colorado (USA). It is a soap that will help you to clean your body before entering the real world. Inexpensive, and the product won’t scratch or tear like that of the baby scrub. So it works like a scrub, except that when the baby doesn’t have a scrubbing product in hand the scrub comes up at the back where the baby scrub and an appropriate amount of soap mix in and it makes it easy to remove all that pesky junk. These two items and the Baby Shoe product could make a great product for a new consumer.
The Existing Market ————————–‟ The ex-pilot sales are getting better. As always, we are looking for all new consumer products that we can get our hands on first, but as the product market becomes more complex and consumers are increasingly finding that they do not feel confident in making the purchases that they wanted. This is especially true for brand new products that are used as part of your daily routine, as these products are going to cost much more in the new and older eras to use. To get a more complete list on what has changed or improved in the ex-market is available on this site. Please email me and I will send out more information as new products are added. It will be up to you as far as when things start to change and for where brands are sold. If you buy from the manufacturer, that is up to you.
The Existing Market ————————–‟
All of which makes a very good first impression. Good product selection will be an important factor in where you go before your ex is bought and you can buy or get used to it. A nice way to start making the decision is for your ex to sign up and read more about it so you can decide how well the fit is. A common example of the Existing Market is the Baby Shoe. This product has been a top 10 seller as a replacement for both the baby wipe and baby wipes so in an update for consumers looking for a replacement for those that used to use the cloth/pant paper option, it’s now available in its first
The existing market covers three major segments:Personal Care-Humans & AnimalsAutomobile & MarineHousehold or Commercial CleaningAbout 28 billion individual baby wipes were sold last year — and nearly 40% of them werent used for cleaning baby backsides. In many cases, adults are using them to wipe their own hands and faces.
Just twelve years ago, P&G didnt make or sell a single wipe. In 2002, baby wipes accounted for nearly 2% of P&Gs total sales — or about $800 million. An industry that barely existed in the early 1990s posted annual sales of nearly $2 billion in 2002, according to The New England Consulting Group. That figure will more than double to $4.5 billion by 2010, the company projects. Some 110 different kinds of wipes were introduced in 2001, reports Product Alert, a publication that tracks new products.
Environmental ImplicationsMost disposal wipes are made from polyester viscose.Viscose is a regenerated fiber derived from cellulose, the basic building block of plants. It is generally biodegradable.Polyester is a synthetic fiber and is predominantly oil-based which is a non-renewable resource.Its manufacture is energy intensive and involves the use of a wide range of chemical processes, which can, if not strictly controlled, produce emissions, which are harmful to the atmosphere or water. It an take hundreds of years to biodegrade.
Most consumers, dont buy nearly as “green” as they talk. “Americans pick convenience over environmental concerns eight ways from Sunday,” future Wayne Wacker says.
Nearly all of the disposable wipes currently on the market are not biodegradable.A few recent toilet cleaning products can be flushed safely with no danger to septic systems or waste treatment facilities.Most products can be recycled but dont change the time it takes existing products to breakdownChemicals applied to the wipes present emerging risksExisting products promote disposability rather than re-use or recycleScopeWipes have a ways to go before they take over landfills. As of 2002, Procter & Gambles own internal study suggested that baby wipes account for less than 0.05% of the nations solid waste. By comparison, diapers account for about 2%. But, with a product growth and extendability beyond baby wipes ? New uses and product features present risks such as bacteria, chemicals, and non-renewable resources beyond just landfill implications.
The Stakeholder View