Coca-Cola Case Study
Market Cap:
145.05B
100.22B
8.40B
Employees:
139,600
294,000
19,000
Qtrly Rev Growth (yoy):
39.70%
36.50%
4.10%
Revenue (ttm):
35.12B
57.84B
5.64B
Gross Margin (ttm):
63.86%
54.74%
60.20%
EBITDA (ttm):
10.45B
11.83B
1.23B
Operating Margin (ttm):
25.65%
16.42%
18.19%
Net Income (ttm):
11.81B
6.31B
528.00M
EPS (ttm):
P/E (ttm):
12.49
16.13
17.23
PEG (5 yr expected):
P/S (ttm):
A company like Coca-Cola has many internal and external strengths, but when launching a product of this sort, they begin to run into many internal and external weaknesses as well. As far as internal strengths go, Coca-Cola itself is a strong company to say the least. Not only are they a $23 billion company, but in 200 nations, Coke sells about 400 drink brands, including four of the top five sellers right now. They own 36% of the largest Coke bottler in the world, Coca-Cola Enterprises, which staffs facilities all over the world.
Although Coke has never produced an organic product, they do own Odwalla, which is a natural juice company. This product would not be marketed as an Odwalla brand, but Odwallas knowledge of natural juice making will be a great strength for Coca-Cola.
Organic products are on the rise, with 70% of Americans having purchased something organic at least once. While organics are becoming more and more popular,
Growth Est
Current Qtr.
8.70%
-2.60%
17.50%
Next Qtr.
10.40%
10.90%
9.50%
This Year
11.20%
8.50%
14.60%
Next Year
10.10%
9.40%
8.70%
Past 5 Years (per annum)
10.15%
8.96%
14.47%
Next 5 Years (per annum)
8.80%
8.60%
9.80%
Price/Earnings (avg. for comparison categories)
16.91
14.43
13.81
PEG Ratio (avg. for comparison categories)
Market Cap:
145.05B
100.22B
8.40B
Employees:
139,600
294,000
19,000
Qtrly Rev Growth (yoy):
39.70%
36.50%
4.10%
Revenue (ttm):
35.12B
57.84B
5.64B
Gross