Essay About Product Placement And Movies Help Increase Product Awareness

Product Placement
Choose a recent movie that utilises prominent product placement.Movie: Jurassic World (2015)Product placement:
Product placement can directly influence attitudes as the emotions viewers experience while watching the movie, are transferred to products placed in that story and they are unaware of the transfer.  If the emotions are positive consumers will have a positive preference for the product, but if they are negative, they will indirectly prefer them less.  When placements are less prominent, appearing only in the background of a scene, they may not even affect explicit attitudes. The reason for this is that background placements are less likely to elicit conscious thoughts about the product.The type of product-placement should depend on the marketing goals of a company. If the company wants to build awareness of the brand, probably the best option is a placement that plays a role in the story itself. But if the company just wants to reinforce preferences for a well-known brand (in this case, Starbucks, Mercedes, Samsung, etc.), just having the brand in the movie works well.In my opinion, brand placement helps to increase awareness and appeal due to the fact that most of the time, when people watch a movie, they choose it based on personal preferences: they like the actors, the plot of the film, the scenario, etc. This means that when viewers watch a movie, they are emotionally connected with the story and much more open to receive and accept subliminal advertising.