Gillette Marketing PlanEssay title: Gillette Marketing Plan6. Marketing ProgramThe following contains the four elements of the marketing mix for the new Gillette Venus.Product StrategyOur marketing mix depends mainly on the product and the product marketing, but we are also leveraging a lot more in our packaging. Innovation is the key to our growth and our opportunity for continual growth. Our product marketing has to emphasize the benefits of our unique combination of technological expertise and new innovation. We need to sell a sense of quality and comfort that will show in our packaging. This particular product outdoes all other female razor products as far as comfort is concerned. The following are a few of the unique features that the Gillette Venus has to offer:
We offer a great selection of all six of the new Gillette Venus body styles from the Gillette boutique. All six of which are available to use on your hair and undergarments. There are five new, lightweight, sleek and high-performance styles as well.
Each Gillette Venus comes with a selection of the following types of hair care products:
All six Gillette Venus Body Styles are available for pre-order at www.amazon.com. The prices include shipping, accessories and your favorite style of hair care products that you need when shopping for Gillette Venus. They also offer an e-book and will put your shipping questions to rest so that your questions will be answered at no extra charge. Shipping within our US, Canada and the Pacific can also be shipped to any other country, so that questions that come up on our questions page, will be answered promptly.
Shipping for all Gillette Venus, is free and can be arranged quickly, without any charges.
Shipping via a credit card and tracking information is provided which is very important to our customers.
Guaranteed delivery is provided within two to six weeks of sale.
Shipping does not include any import fees.
Shipping is subject to our terms and restrictions under various international shipping laws. Your order may be shipped via direct shipment (with or without charges) or Priority Mail, or via Ground, or by Priority Air or Airline.
Items you choose must be in order shipped by USPS, with the delivery fee for all major airlines such as Qatar Air, and for international orders, usually the same order. For international orders, the delivery fee for any major airlines is usually paid via credit card, and some companies require the payment via customs.
Items for which you wish to pay shipping via U.S. or Canada Post are not eligible for international shipment. The shipping rates and destination are subject to change without notice.
The shipment methods for any international orders are listed on this website.
Your order will arrive on time and in style with all orders including pre-order orders and any promotional orders within 48 hours after shipment. The standard delivery time for international orders is from 5 to 12 business days.
You may be informed by the sender of your order the date and time of the receipt of your package. If we receive your package at that shipping time, when can it be returned? Will we be able to ship the item back as quickly as is necessary, if necessary, to expedite your shipping? If the shipping costs exceed your individual pledge amount, what are your options to cancel, or simply ask your country via our return office? Are there any additional consequences for your pledges that can result from your choice to cancel? As stated in the shipping descriptions, we do offer no refunds, replacements or exchanges if your funds are not received as you want them to. If you’re unsatisfied with our products as described in our policies and if you’d like to contact us for more information, simply call us at 1-877-946-9238, or email info@gillette
-Unique comfort strips to provide protection against razor burn. The shave bars flex around for more detail, fitting into more difficult areas, such as knees and ankles.
-Three blades for the closest shave possible with soft protective cushions surround the blades for a shave that’s smooth. The results are a much more comfortable shaving experience for women.
-Sleek new razor handle has an enhanced gripping surface for easier shaving in the shower. Venus has an ergonomic handle that accommodates every grip. And soft, textured materials make Venus easy to hang onto.
-Stylish look to catch attention. This design provides a sense of style for consumers. This style and design is eye-catching and sure to stand out in any group of competitor female razors.
-Indicator strip enriched with aloe and vitamin E to help soften your skin. This strip fades to let you know when you’re no longer getting the optimal Venus shave.
-Premium packaging and graphics that convey the unique, high-quality product contained inside placed in a nontraditional positioning. This plastic container will show the product’s nontraditional style by displaying and emphasizing the color and design of the razor by using graphics that appeal to the female consumer. The bright colors and unusual shape of packaging will cause the Venus to stand out in any aisle or shelf. The fun-looking packaging almost makes shaving seem like less of a task and more appealing.
Price StrategyOur pricing strategy contains two separate product sales, one being the Venus razor itself and the other being the refill cartridges to replace the razor blades. The Venus razor itself is priced starting around $9.99 with the 4-pack of replacements cartridges priced at about $7.99 and the 8-pack at about $14.99. The intention is to receive the majority of profit from sales of the replacement cartridges, instead of initial purchases of the razor itself. The obvious display of higher quality and benefits should compensate for any pricing that seems to be higher than a competitor’s product. This depends on the fact of whether or not the consumer feels the need or want for a higher quality and more comfortable shave. The benefits of Venus should come to be very obvious to the buyer. The reasonable pricing strategy hopefully will be effective as far as overall sales and customer satisfaction
Promotion StrategyOur promotion strategy is based mainly on making the right information available to the right target customer. The marketing has to convey the sense of quality in every picture, every promotion, and every publication. We also need to leverage our presence using high-quality advertisements and commercials.
-Televisions commercials that display the product’s high level of