Letter of Transmittal
Letter of Transmittal
Sunday, 17th April, 2011
Ms. Farzan Mitu
Faculty Member
School of Business,
North South University
Dhaka-1213
Subject: Submission of report for the course of Introduction to Business (BUS101)
Dear Maam,
We have prepared a report on the company “Transcom Beverages Limited” which was assigned to us as a course requirement. In view of that, we worked as a team with utmost enthusiasm and applied our knowledge and understanding of the different factors and elements related to introductory business terms, theories and analysis. We hope to relay the approaches that have been taught in class.
If you require any further clarification or additional information regarding this report, please do contact us without any hesitation
Sincerely,
Md. Sakib Ahmed Khan ID#1010690030
Md. Saifullah ID#1010874030
Syed Saadman Chowdhury ID#1020918530
Declaration Statement
This work has been completed by us, and is solely our work. We have referenced all materials used. The entire project has been designed and conducted based exclusively on what we were taught in class by Ms. Farzan Mitu. We all understand the consequences of plagiarism and have not involved ourselves in such activity.
Executive Summary
After independence the food habit of Bangladeshi people has been changed a lot. Besides our traditional food, consumers of Bangladesh are now more inclined towards western cuisine. As a result of global marketing and globalization, the entire food habit pattern of Bangladesh has altered, especially during the post independence era. Different foreign food companies were established in Bangladesh. Beverage industry is one of them.
Transcom Beverage Limited is one of the names that come up instantly when talking about the beverage industry. They have made products of PepsiCo, USA available to the local market. PepsiCo is a Fortune 500, American global corporation headquartered in Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of grain-based snack