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Markels, Alex ” Chipotles Secret Salsa ,” U.S. News & World Report (January 9, 2008)
What is the secret to Chipotles success? Its simple they only offer 3 types of Mexican food burritos, tacos, and salads. Which this allows them to perfect their products quality and taste since they only offer three items. Their CEO also decided to use a simple business plan which entails hiring full time employees instead of part-time. They also only buy quality products to put into their menu items allowing for much better taste then what you would find at other quick service restaurants where cheaper is better in thier eyes. This is why they share 20 percent of the quick service food restaurants sales in the USA.
I can see why they are a billion dollar restaurant. You are always going to get better quality products from a full time employee vs. a part-time employee. When you put quality first people will notice even if they dont care about what it takes to get that quality. The less items on your menu the easier it is for consumer to chose what they would like and its quicker for you to make it. I wish there were more restaurants like Chipotles.
Brandon, Emily ” On the Record: Reed Hastings,” U.S. News & World Report (September 16, 2007)
Netflix is one of the largest mail-order dvd companies. They are battling with Blockbuster for dominance in this market place. They have learned that if they want the top spot they are going to have to figure out how to beat a company that has mail-order and a store that people can go into to rent or return there movies. That is why Netflix offers 24-hour customer service that is not out sourced, Direct downloading via the internet with dvd quality and also they working on getting total of 50 distribution centers , so that everyone cant have over night delivery. Those are the reasons why they have over 6 million subscribers.
I remember when they first stared it was one of the best ideas I had seen. Where else could you go and rent a movie with no late fees and keep it as long as you like. Now they have someone to compete against but I think