Usa Worldbank Problem SolutionJoin now to read essay Usa Worldbank Problem SolutionRunning head: PROBLEM SOLUTION: USA WORLD BANKProblem Solution: USA World BankMBA/510 – Managerial Decision MakingCaroline FerrellUniversity of PhoenixTable of ContentsChapter I: IntroductionDescribe the SituationIssuesOpportunitiesStakeholder Perspectives/Ethical DilemmasProblem StatementEnd State GoalsChapter II: Literature Review and BenchmarkingChapter III: Data AnalysisDescription of VariablesAnalysis of DataChapter IV: ResultsIdentify AlternativesEvaluate AlternativesIdentify and assess risksMake the decisionChapter V: Conclusions and RecommendationsMake the decisionDevelop a plan for implementation of the solutionDevelop a plan to evaluate resultsReferencesAppendixChapter I: IntroductionUSA World Bank is a major bank with both an international and domestic presence. With branch locations nationwide, USWB enjoys a large consumer and small business base, and has been successful in several worldwide ventures as well. But, like all international organizations, USWB feels the need to develop profitable new products that will continue to expand its market share. Though new products roll-outs have been successful overall, they’ve been primarily defined within the United States. (University of Phoenix, 2008).
Describe the SituationUSWB needs to continue expanding within the market, by developing a new and profitable product, each year. Brian Allen, President of New Product Development, and his team are responsible for developing and launching products that will significantly impact the bank’s earnings. Although there had been some winning products on the market, recently the last several initiatives have only been marginally successful and the pressure is building to produce positive results. USWB has been in the position of following instead of leading the industry because they have not been offering consumer rewards and are losing customers because of this.
The bank is now faced with the situation that they are expected to select a new product to launch and Mary Monroe, Vice President of Marketing Development, is responsible for making the decision on which new product to present to the Board. This decision will have to convince the Board of Directors that the new product will positively impact the bottom line. Mary with the approval of Brian, a confirmed hands-off supervisor, has decided to launch a credit card that will work like a frequent flier program, where customers can earn rewards as a result of their purchases with the card. This program would be geared toward the large commercial consumer base.
In order to secure a large portion of the banking market, USWB must maintain competitiveness by continuously developing and marketing products for the commercial and small business clients. Jim Wilson, Vice President of Marketing Development, is responsible for increasing the small business segment by 40% through successful relationship building with small-business organizations and owners. Jim and his team have identified an opportunity for the small business clients. This is in response to feedback from small business customers who are considering changing banks because they are looking for banks that will offer quicker access to capital when they need it and to easily buy small capital products while earning rewards. Both proposals are being submitted to the board for approval, but due to an unwritten rule, only one product will get financial backing. Mary and Jim have
In 2016, USWB developed a new system to meet the needs of small and micro sized companies in the financial marketplace. The company already has significant market penetration, a wide range of product offerings and a growing global sales force through its unique location in San Francisco, CA. USWB’s customers include, among others: banks, insurance companies, credit unions, online retailers, health insurers, insurance brokerage services including Medicare, and financial agencies like CreditBanks.com, J.P. Morgan Chase, the New York Stock Exchange and the largest U.S. investment banks. USWB is growing globally with a market share of 18-20% in the world, and recently saw its global financial and investment division become a leading force in the financial industry to date. Jim’s office is still developing the new technology and to market it in the financial markets, which will provide USWB with access to a higher percentage of both its consumer and business customers.
In 2017, USWB opened an office in Las Vegas to provide a growing international business base. USWB is pursuing strategic and strategic communications strategies with its partners and partners around the world, including an international headquarters in Paris, French Lecce, Italy and Germany, as well as development collaborations.
Today, USWB was granted the opportunity to hold its first multi-billion dollar project (LTM) contract, “The Smallest Bank for Financial Services (SB10”). An agreement has been set up to begin discussions to finalize the contract by 2019. USWB will continue to conduct operations by utilizing proprietary marketing information on banking products as a part of its business models and will use this information to support new products and services. The company will continue to engage with partners in areas of strategic and strategic business development, including on innovative new products and services. USWB is committed to increasing its business through partnerships with leading and unique small and macro financial institutions, including the J.P. Morgan Chase Bank Group, Goldman Sachs, Morgan Stanley, Barclays, S-I Partners, Barclays Securities, and Morgan Stanley Securities. This represents the most extensive and dynamic marketing program of our history to create a highly diversified and rapidly expanding global business.
This Agreement is the only known and definitive agreement between USWB and the Bank of America Merrill Lynch Inc. and the State of California Limited (“MMSL”) regarding our ongoing financial performance and management plan. It requires we to take every reasonable steps necessary to ensure SEC compliance. For any change or interruption of our performance or our underlying financial condition or result, the date on which the date of any such effective date is due to be determined by SEC means shall be established, and such date shall be a part of the underlying period of compliance with applicable securities and other laws and regulations. The date shall be a reference date for the effective date of the compliance of any new agreements with MSL. For reasons of non-compliance with the terms of this agreement, or for any change or interruption or termination of the obligation of the Bank of America Merrill Lynch Inc., these terms will be enforced with full effect within five years from the date of termination and, unless otherwise authorized by law, subject to such limitations. The notice hereof sets forth the dates and periods of payment of all amounts owed to the Bank of America Merrill Lynch Inc. by all parties. The date of termination or interruption of the Agreement must be given at the time the new agreement is implemented.
In 2017, USWB was granted the opportunity to hold its first multi-billion dollar project (LTM